Manages online marketing campaigns employing a range of techniques across multiple digital channels (pay-per-click ad networks, search engines, social media, etc.) for a variety of revenue generating ventures, including building awareness of and growing enrollment in the university s online, on-site and blended traditional and non-traditional education programs.
Qualifications:
Basic Requirements:
- B.A./B.S. in marketing, marketing communications, or related field.
- 5-7 years experience in online marketing, managing budgets and achieving revenue targets.
- Proficiency with direct response principles and practices, including marketing automation techniques.
- Mastery of major social platforms to reach specific audience segments.
- Hands-on experience managing online lead generation and conversion programs.
- Fluency with Google Analytics and similar tools.
- Ability to translate analytics and metrics into actionable insights.
- Experience working in Drupal and WordPress CMS and bulk email tools.
- Ability to manage multiple projects with speed and accuracy in a deadline-driven environment.
- Strong written and verbal communications skills.
- Experience managing clients relationships and third-party vendors.
- Experience working in a professional environment.
- Higher education experience a plus, but not required.
- Online marketing agency experience a plus, but not required.
Travel to professional conferences; evening/weekend work for extraordinary projects/deadlines (e.g., crisis communications, athletics championships, etc).
Tufts University is an AA/EO employer and actively seeks candidates from diverse backgrounds. Please see the Tufts University non-discrimination statement.
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