Position Vacancy ID:
97247-AS

Employment Class:
Academic Staff-Terminal

Working Title:
Marketing and Recruitment Copywriter

Official Title:
SR UNIV REL SPEC(T54BN) or UNIV RELATIONS SPEC(T54DN)

Hiring Department(s):
A932000-DIVN OF CONTINUING STUDIES/MARKETING&COMM/IMC GEN

FTE:
100%

Anticipated Begin Date:
FEBRUARY 25, 2019

Term:
This position will end on FEBRUARY 24, 2021.

Advertised Salary:
Minimum $42,167 ANNUAL (12 months)
Depending on Qualifications

Degree and area of specialization:
Bachelor's degree required (most relevant academic fields include marketing, advertising, English, communication arts, or related fields).

Minimum number of years and type of relevant work experience:
- Three years of marketing/advertising copywriting experience, including, but not limited to, social media, mass-market emails, enrollment and lead generation marketing, websites or print.
- Experience researching and synthesizing complex ideas to produce revenue generating marketing copy.

- Experience writing and editing material in a variety of styles (e.g., marketing and recruiting copy, social media posts, etc.).
- Ability to work quickly, accurately, and independently under tight deadlines and high volume
- Proven experience handling multiple priorities in a detail-oriented environment and contributing to the success of the entire team in meeting enrollment and other metrics
- Proven ability to work with diverse internal and external audiences.

License or Certificate:


Position Summary:
The Division of Continuing Studies supports the University of Wisconsin-Madison mission and the spirit of the Wisconsin Idea by advocating for and engaging lifelong learners. The Integrated Marketing and Communications (IMC) Team advances the Division mission and enriches the UW-Madison brand through the deployment of sophisticated marketing and communications strategies that enable and encourage enrollment of adult and nontraditional audiences at UW-Madison.
The Marketing and Recruitment Copywriter will collaborate with a cross-functional marketing and recruiting team to develop written and multimedia content to support aligned marketing and recruiting campaigns designed to significantly increase enrollment in the Advance Your Career (AYC) portfolio of nontraditional programs (advanceyourcareer.wisc.edu).
As a member of the Integrated Marketing Communications team, this person researches, writes, and lays out a wide variety of marketing and recruiting content, including drip and nurture email campaigns, landing pages, brochures, and social media posts. This position may also contribute to public relations and internal communication efforts and to developing compelling stories about transformative programs and successful students.

Additional Information:
The Division of Continuing Studies is committed to building a diverse workforce. Members of underrepresented communities are strongly encouraged to apply.

This is a two year fixed terminal position with the possibility of renewal depending on need and financial support available.

Salary negotiable depending on qualifications.

Contact:
Rosalyn Johnson
rosalyn.johnson@wisc.edu
608-262-4542
Relay Access (WTRS): 7-1-1 (out-of-state: TTY: 800.947.3529, STS: 800.833.7637) and above Phone number (See RELAY_SERVICE for further information. )

Instructions to Applicants:
Please apply online and submit a resume, cover letter describing how you meet the required qualifications as well as the names and numbers of three professional references.

Additional Link:
Full Position Details

NOTE: A Period of Evaluation will be Required

The University of Wisconsin is an Equal Opportunity and Affirmative Action Employer.

The Annual Security and Fire Safety Report contains current campus safety and disciplinary policies, crime statistics for the previous 3 calendar years, and on-campus student housing fire safety policies and fire statistics for the previous 3 calendar years. UW-Madison will provide a paper copy upon request; please contact the University of Wisconsin Police Department.

Applications Open: Jan 10 2019 Central Standard Time
Applications Close: Feb 10 2019 11:55 PM Central Standard Time


To apply please click here!