FLSA Status: Exempt
Salary: Commensurate with experience and education
Job Summary: The Assistant Director Alumni Relations New Media is responsible for implementing and enhancing an integrative strategy to advance the Alumni Association brand among desired audiences through researching, developing and implementing interactive new media initiatives.
Duties and Essential Job Functions:
Enhances the visibility and brand awareness of the Alumni Association using traditional and new media outlets; manage and create marketing efforts, techniques and strategies of alumni.tcu.edu; communicate efforts that promote Alumni Association programs and benefits. Utilizes social media (Facebook, LinkedIn, Twitter, and Instagram) to increase the number of alumni connected to the university through online interaction.
Supports the promotion and marketing of Graduway, online career platform. Creates content for e-newsletter and for event promotion e-mails. Monitors trends in social media resulting in recommendations to Alumni Relations colleagues of new technology best practices and help implement these in chapter cities and clubs. Supports alumni programming by attending and capturing major events in audio/video/photos and posting content online.
Provides reports for management by tracking success on alumni.tcu.edu and new initiatives; applying statistics and implementing improvements. Increases alumni involvement with the University by supporting volunteers and planning and implementing programs and events.
Performs other related duties as assigned.
Job Requirements:
Required Education and Experience:
- Bachelor's degree in business administration, strategic communication, digital media, visual communication/graphic design, or a closely related field of study.
Preferred Education and Experience:
- 2 plus years' experience using both traditional and new media techniques to strategically promote and market a product organization or other relevant experience.
Knowledge, Skills & Abilities:
- Knowledge of Adobe Design Suite.
- Strong writing skills
- Knowledge of design-related applications to perform the job.
- Knowledge of creative thinking and interpersonal communication techniques.
- Knowledge of customer service techniques.
- Knowledge of Web analytics to track success of new media initiatives.
- Ability to clearly communicate verbally
- Ability to review and make recommendations to improve and streamline processes.
- Ability to produce for various media channels such as web, print and multimedia.
- Ability to work independently and as a team member.
- Ability to envision and create digital communication pieces.
- Ability to organize and coordinate multiple projects simultaneously while meeting deadlines.
Physical Requirements (With or Without Accommodations):
- Visual acuity to read information from computer screens, forms and other printed materials and information.
- Able to speak (enunciate) clearly in conversation and general communication.
- Hearing ability for verbal communication/conversation/responses via telephone, telephone systems, and face-to-face interactions.
- Manual dexterity for typing, writing, standing and reaching, flexibility, body movement for bending, crouching, walking, kneeling and prolonged sitting.
- Lifting and moving objects and equipment up to 10 lbs.
Work Environment:
- Work is indoors and sedentary and is subject to schedule changes and/or variable work hours.
- There are no harmful environmental conditions present for this job.
- The noise level in this work environment is usually moderate.
As an AA/EEO employer, TCU recruits, hires, and promotes qualified persons in all job classifications without regard to age, race, color, religion, sex, sexual orientation, gender, gender identity, gender expression, national origin, ethnic origin, disability, genetic information, covered veteran status, or any other basis protected by law.
To apply please click here!
Show Printable Job