The Director, Digital Marketing for the Office of Development and Alumni Relations will develop and implement digital strategies in support of the objectives of the Lehigh Alumni Relations and fundraising operation. An integral part of the Communications and Donor Relations Team, the Director, Digital Marketing will recommend, direct, and execute projects relating to technology and the donor and Alumni experience. Responsibilities include initiating and executing digital projects, optimizing e-communications channels, and overseeing websites, social media management, search optimization, e-newsletter distribution, and analytics reporting. He or she will work closely with Program Managers on projects such as reunions, University events, live-stream and virtual events, annual fundraising campaigns, stewardship projects, and the University's comprehensive campaign. The Director, Digital Marketing will report to the Senior Director of Communications for Development and Alumni Relations and be responsible for managing the Assistant Director for Electronic Communications. The Director, Digital Marketing will also partner with members of Lehigh University Communications and Public Affairs Office and the Lehigh Library and Technology Services Department.

1. Initiate and manage digital communications projects
   
   
   
   • Provide strategic recommendations on digital tactics that support overall alumni and donor engagement goals
   
   
   • Create a roadmap that combines relevant digital channels and tactics into a plan that supports a comprehensive alumni/donor experience
   
   
   • Monitor project timelines and deadlines to ensure timely and accurate implementation
   
   
   • Stay abreast of industry-specific and broader social media trends; research products, services, and emerging technologies and platforms to identify new opportunities
   
   
   • Facilitate idea sessions
   
   
   • Develop strategy for paid advertising such as Facebook ads and sponsored posts
   
   
   • Set framework for training and support of staff and volunteers supporting digital efforts
   
   
   
   


2. Create and monitor content
   
   
   
   • Create and gather content including copy, photography, videography, biographies, and other content for publication on our website and other social media platforms
   
   
   • Deploy content effectively, utilizing data-driven decision making to determine maximum impact
   
   
   • Research and monitor posts on blogs, forums, media outlets, and social networks to determine relevant messaging that resonates
   
   
   
   


3. Manage email communications and websites
   
   
   
   • Optimize e-communications, including solicitations, event marketing, and e-newsletters.
   
   
   • Drive website launch and redesign projects, including the university giving site, alumni website, and campaign microsite
   
   
   • Review sites on an ongoing basis to keep content fresh, relevant, and to identify areas of improvement
   
   
   • Enhance site design and functionality
   
   
   • Develop new content channels and develop social media presence on emerging platforms
   
   
   
   


4. Utilize analytics to maximize effectiveness
   
   
   
   • Ensure deliverables are coded and tracked
   
   
   • Conduct audits to assess effectiveness of tactics
   
   
   • Analyze web traffic metrics and generate reports and recommendations
   
   
   • Monitor SEO/SEM
   
   
   • Partner in DAR's big data efforts
   
   
   
   


5. Manage Assistant Director of Electronic Communications
   
   
   
   • Assign work and projects
   
   
   • Provide support and opportunities for professional development
   
   
   • Monitor quality of work
   
   
   • Develop strong relationships with subordinates to support top quality digital communications
   
   
   
   

• Periods of high volume/workload or overtime; occasionally for events

1. Bachelor's Degree or equivalent combination of education and experience; Master's degree preferred


2. Five to eight years related work experience


3. Experience in Web site development


4. Excellent communication and interpersonal skills


5. Excellent writing ability and organizational skills


6. Proven ability to manage multiple tasks simultaneously


7. Solid analytical, decision making and problem solving skills


8. Solid computer skills with experience using word processing and spreadsheet software


9. Successful completion of standard background checks including but not limited to: social security verification, education verification, national criminal background checks, motor vehicle checks, PATCH, FBI fingerprinting, Child Abuse Clearance and credit history based upon the requirements of the position

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