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St. John's University

Location: JamaicaNY 11439 Document ID: AB104-0H75 Posted on: 2017-05-1105/11/2017 Job Type: Full-time

Job Schedule:Full-time
2017-06-10
 

Social Media Manager


Title: Social Media Manager

Department: Marketing and Communications

Campus: Queens

Job Description:

The Social Media Manager develops and implements the University's social media strategy, raising brand awareness, safeguarding its online reputation, generating inbound traffic, and enhancing recruitment, retention, and alumni engagement efforts. The ideal candidate knows what it takes to create compelling content, grow an online community, interest and retain them, and help convert them into prospects, recruits, and active fans and promoters of the University. S/he would have command of best practices and emerging trends in social media marketing, enjoy being creative, and exhibit responsiveness, discretion, and a mastery of online etiquette.

Responsibilities:
  • Build and manage St. John's University's social media profiles and presence, minimally including Facebook, Twitter, Instagram, SnapChat, Periscope, and LinkedIn. Assessment and mastery of emerging channels as appropriate.
  • Develop a regular publishing schedule and create shareable content, consistent in voice and appropriate for specific networks to enhance St. John's brand and reputation.
  • Monitor and engage in relevant social discussions about the University, its community, and existing campaigns or initiatives.
  • Route social conversations to the appropriate University department or office.
  • Implement social media campaigns and provide performance reporting and analysis to determine ROI.
  • Collaborate with members of the Marketing and Communications team and other University units to develop and publish content that educates and entertains our audience and supports marketing goals.
  • Generate consistent traffic and leads from our social networks to University websites.
  • Analyze, review and report on effectiveness of various tactics using digital analytics and media tracking tools
  • Explore and identify new social networks or engagement opportunities to reach our target audiences.
  • Monitor community posts, identify those of concern, and alert appropriate SJU offices.
  • Create and maintain social media guidelines, encouraging adoption across all University channels.
  • Monitor trends, identify emerging options, and make recommendations re social media tools and applications.

Requirements:
  • BA/BS degree with three years related experience
  • Active and well-rounded personal presence in social media, with a command of each network, their audiences, and their best practices.
  • Excellent communicator and creative thinker, with good judgment and an ability to use both data and experience to inform decisions.
  • Demonstrated proficiency in utilizing social media management software to monitor social conversations and activity.
  • Experience with the following a plus: Adobe Creative Suite, demand generation, inbound marketing, and blogging.
  • Strong project management skills.


I understand that any offer of employment is subject to receipt by St. John's University of satisfactory references, verification of employment and education.

St. John's offers a competitive compensation program which is commensurate with your qualifications, experience, and contingent upon the departmental budget. We also offer an extremely comprehensive benefits program to meet the diverse needs of our workforce. Along with exceptional benefits such as medical, dental, life insurance, long term disability insurance, tuition remission, generous 403(b) employer contribution, employee assistance program, and liberal paid time off policies, faculty and staff can also enjoy St. John's performing arts, libraries, bookstores, dining facilities, campus recreation and sporting events.

St. John's University is an Equal Opportunity Employer and encourages applications from women and minorities.



To apply please click here!