Are you ready to apply your marketing and CRM skills in a fast paced environment focused on business results, superior customer experience, and making a social impact? Walden University offers PhD, Masters, and Undergraduate online degree programs globally. We are an important part of the Laureate network of universities and driving our "Here for Good" mission to enhance the lives of our students.

Walden is expanding our CRM team and looking for dynamic digital marketers with the skills and team focus to support our prospect and student engagement campaigns. The Marketing Specialist develops and executes campaigns in our marketing automation platform (Marketo) associated with engagement, nurturing, conversion, and retention across the customer lifecycle. Responsibilities include the build, QA and deployment of email, SMS, web personalization and retargeting campaigns in Marketo. The CRM Specialist will also track campaign performance, including deliverability, opens, clicks etc., using Marketo, Google Analytics and Tableau reporting tools, to understand customer behavior and funnel progression, and drive continuous improvement through test and control.

This role works closely with our partners in creative, brand, and product, as well as digital marketing and enrollment teams. This successful candidate will be creative, detail orientated, and results focused. They are encouraged to grow as they expand their skills and career in a global education company while driving meaningful customer engagement through expert deployment of our CRM and marketing strategies.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Creation and execution of multi-channel database marketing campaigns that deliver against business goals
  • Use database marketing strategies, techniques and tools to create a program of triggered messages and digital experiences based on customer behaviors and preferences, integrated across customer-facing channels - including our enrollment team

• Create data-driven, dynamic campaigns using email, web personalization, SMS and retargeting, and tests that deliver against ROI targets through a highly segmented customer base
• Set up all activities and campaigns in our marketing automation systems; establishes and executes QA testing of campaigns, templates, processes etc.
  • Strong focus on consumer engagement, encompassing emails, landing pages, display retargeting, dynamic website experiences etc.
• Manage dynamic email templates using HTML
• Execute QA and end to end testing for email templates and campaigns
• Drive and optimize key traffic and business metrics including open rates, CTR, GA data & goals
• Ensure compliance with CAN-SPAM, TCPA, and other international email regulations
• Assists in plan development, tracking and reporting of campaign performance
• Diagnose issues and optimize campaigns to drive enhanced customer experience and business results
• Liaison with recruitment department and other team members to communicate programs
• Collaborate with key partners and stakeholders to solve problems, create efficiencies, and achieve business goals

External Requirements
EDUCATION and/or EXPERIENCE REQUIREMENTS:

• 3+ years of related marketing experience (marketing automation, digital marketing).
• 1+ years with Marketing Automation (Marketo preferred)
• Experience with Google Analytics, HTML & CSS
• Experience in an entrepreneurial environment
• Exposure to working in an omnichannel environment
• Project management skills with the ability to manage their own work as well as contributions from creative, brand and IT.
• Strong communication and organizational skills
• Must be a creative, outgoing team player who is interested in being a part of positive organizational growth
• BS/BA degree in Marketing or related field and/or comparable industry related experience required

BENEFICIAL

• Marketo Certified Expert
• Experience with CRM (Salesforce preferred)
• Solid understanding of web-based applications and content management systems
• Skills in Photoshop or other digital editing solution
• Degree in Marketing, Web Analytics and/or Design

SOFT SKILLS

• Team Player
• Solid verbal skills, including in-person, and written communications
• Good interpersonal skills, with the ability to build credibility and collaborate with a broad variety of constituents
• Customer service attitude
• Candidates must have strong critical-thinking and problem-solving skills.
• Ability to manage priorities against deadlines
• Must be self-motivated and able to take ownership of their deliverables
• Must thrive on multi-tasking in a high volume environment, with attention to detail, organization and great follow-up.

Job Category
Marketing

State/Province/Region
MD

Country
United States

Position Type
Staff

Employment Type
Regular

Job Type
Full Time

To apply please click here!