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Elgin Community College

Location: ElginIL 60123 Document ID: AC375-52VG Posted on: 2018-09-2209/22/2018 Job Type: Regular

Job Schedule:Full-time
Minimum Education: Masters2018-10-22
 

Senior Director of Digital Communications & Creati

Elgin Community College
Elgin, IL
Senior Director of Digital Communications & Creative Services

Elgin Community College (ECC) is a comprehensive, fully accredited community college located in Elgin, Illinois, one of its most rapidly growing cities. Our district encompasses 360 square miles, serving 400,000 people, 11,000 businesses with four public school districts and 15 high schools. ECC was selected as one of five Illinois community colleges to participate in the national Achieving the Dream (AtD) initiative. is a long-term national initiative that collaborates with community colleges to help more students earn degrees, complete certificates, or transfer to four-year institutions to continue their studies. The park-like setting of our 145 acre Main Campus offers instruction spanning nine major buildings with beautiful views. ECC also offers classes throughout the northwest suburbs of Chicago with more than 100 off-campus locations.

Function:

Oversee the college's Communications and Content and Creative Services Offices ( as part of the marketing and communications department) and its major initiatives, including planning and implementing communications strategies to promote, enhance, and protect the college's image and reputation, convey accomplishments and initiatives, and assure a positive image through an aggressive media and public relations agenda. Lead the content and creative services team to develop and ensure compliance with new visual identity guidelines and to bring visionary creative energy to produce deliverables that effectively address the clients' marketing challenges to enhance the college's brand image. Works with the Chief Marketing and Communications officer to oversee strategic external and internal communications, crisis communications and serves as a direct back up to the CMCO.

Essential Responsibilities:
1. Develop and maintain relationships with media and local and regional NIMS public information officers to effectively work with them during a crisis. Serve as a member of the college's emergency response team to plan, and respond to emergency situations on campus. Prepare, maintain and test the college's crisis communications plan and resources.

2. Planning and execution of strategic day-to-day media relations and digital communications, including story pitches and proactive and reactive plans and tactics.

3. Manage the strategy and content creation for the college's official social media sites.

4. Set strategic direction to meet internal and external communication goals.

5. Oversee strategy and execution of traditional and digital communication platforms.

6. Serve on strategic college committees.

7. Provide direction to the Director of Content and Creative Services and foster ongoing improvements in creative processes & methodologies.Research and implement new media to build and sustain relationships, and provide strategic consultation, planning and assisting in the incorporation of blogs, podcasts, social media, and other technology in the college's digital communication efforts.

8. Work with the Director of Web Services and the Managing Director of Marketing Strategy to provide input as needed on digital content in alignment with marketing and communications goals and initiatives.

9. Support Marketing office efforts geared toward upholding college branding standards and to ensure key messages and institutional facts are consistent across all platforms.

10. Provide support and assist with planning of strategic institutional events, such as convocation, graduation, grand openings, and other ceremonies.

Other Responsibilities:

1. Draft correspondence, speech writing and media messages to meet outreach needs as necessary.

2. Write stories for various publications as needed.

3. May be designated as college spokesperson.

4. Perform other job-related duties as assigned which pertain to the job description.

Requirements:

1. Master's degree (MA) in communications, public relations or related field or academic discipline or equivalent level of education and experience.

2. Minimum of three to five years management experience in public relations, government relations or communications.

3. Excellent written communication skills in a wide variety of forms, including but not limited to news releases, social media, internal messaging, and digital platforms for effective communications strategies.

4. Practical knowledge of AP Style editing guidelines and other editorial standards and copy editing techniques.

5. Excellent social media skills required, including the development of content and overall content strategy and deployment.

6. Proficiency in Microsoft Office Suite and database applications.

7. Excellent oral and written communication skills.

8. Demonstrated planning ability.Ability to demonstrate a diversified portfolio of creative projects.

9. Ability to work well under pressure in a fast paced, dynamic work environment.

10. Ability to work a flexible schedule which includes days/evenings/weekends as needed by the department.

11. Experience working with creative services teams including graphic design, photography and videography.

Desired Qualifications:

1. A working knowledge of continuous improvement principles and processes.

2. Knowledge of social media management platforms.

3. Experience with email marketing tools such as MailChimp or Constant Contact.

4. Crisis management experience.

5. Experience with tracking and reviewing analytics.

For a detailed job posting and to apply, please visit our web site at:
jobs.elgin.edu/applicants/Central?quickFind=52551

Elgin Community College is an Equal Employment, Equal Access Employer committed to increasing the diversity of our workforce.