DEADLINE: OPEN UNTIL FILLED

PAY GRADE: 34E

CONTEXT OF THE JOB:

Under the direction of the Vice President for Communications and Marketing, the Senior Director leads the University's institutional efforts with regard to communications and marketing strategies. Responsible for the development of strategies consistent with the University's goals and priorities and in consultation with the University's leadership and other appropriate individuals and groups. Responsible for implementation of strategies at the institutional, local and national level. Collaborate with various units on campus so that the institutional strategies are reflected in the marketing and communication activities that are implemented at many levels throughout the University.

MAJOR RESPONSIBILITIES:

• Lead strategic communications planning; design comprehensive institutional marketing plans and programs, taking into consideration institutional image, message, and positioning; mission, goals, priorities and accomplishments of the University; the relationship between institutional marketing and the specific marketing objectives of key University units.
• Work with other key stakeholders on driving and amplifying robust storytelling across mediums and platforms with strategic optimization leveraging asset use, management and outcomes that reinforce content reach and relevance.
• Lead internal communications: Direct specific activities at the institutional level to support communications strategies, including but not limited to advertising, institutional publications and the University website.
• Maintain a strategic marketing plan and program for the University, through which a consistent and appropriate content-based image is conveyed to a variety of audiences, while allowing for sufficient flexibility to accommodate the diverse needs and activities of the University.
• Assure quality and appropriateness of institutional marketing/communications activities, whether internally or externally produced.
• Provide strategic marketing counsel in line with the Vice President to University leadership, faculty, staff, students and volunteers; serve as primary interface with other University, as well as external, constituencies in the implementation of marketing and communication strategies.
• Coordinate surveys, evaluations and assessments of external communications activities in order to determine the effectiveness of the University's marketing and communications plans and programs.
• Develop and coordinate other communications tactics and supporting materials with relevant subject matter experts.
• Recommend, participate in the development of, and as appropriate, establish University policies and procedures; may serve on University planning and policy-making committees.
• Establish and implement short- and long-range departmental goals, objectives, policies and operating procedures; monitor and evaluate program effectiveness; effect changes required for improvement.
• Develop and manage annual marketing budgets and perform periodic cost and productivity analyses.
• Oversee the supervision of personnel, which includes work allocation, training, career development, enforcement of internal procedures and controls, and problem resolution; evaluate performance and make recommendations for personnel actions; motivate employees to achieve peak productivity and performance.
• Integrate marketing principles, strategies and techniques into University web development and design.
• Performs miscellaneous job-related duties as assigned.

QUALIFICATIONS:

• Bachelor's degree and six to eight years of job-related experience, or equivalent combination of education and experience.
• Skill in budget preparation and fiscal management.
• Skill in examining and re-engineering operations and procedures, formulating policy, and developing and implementing new strategies and procedures.
• Strong interpersonal and communication skills and the ability to work effectively with a wide range of constituencies in a diverse community.
• Ability to make administrative and procedural decisions.
• Five to six years' experience managing teams encompassing integrated marketing communications disciplines across online and offline mediums.
• Ability to plan and implement operational policies and procedures in area of expertise.
• Ability to supervise and train assigned staff including organizing, prioritizing and scheduling work assignments.
• Ability to apply knowledge to specific communications and marketing programs and activities.
• Ability to develop and deliver oral presentations and written materials for a variety of audiences and multiple venues.
• Ability to foster a cooperative environment and to work in a collegial fashion with peers in other organizational units.
• Ability to integrate marketing principles, strategies and techniques into web design and development.
• Ability to plan, develop, direct, implement and evaluate strategic marketing plans, programs and activities applicable to a public university.
• Knowledge of marketing concepts, principles, methodology and techniques, with an understanding of current communication and marketing issues and trends applicable to educational institutions.
• Ability to provide effective advice and counsel on strategic marketing issues and to exercise effective judgment.

Equal Employment Opportunity

The University of Delaware is an Equal Opportunity Employer which encourages applications from Minority Group Members, Women, Individuals with Disabilities and Veterans. The University's Notice of Non-Discrimination can be found at http://www.udel.edu/aboutus/legalnotices.html

To apply please click here!