Responsibilities include:
- Oversee USAHS website, landing pages, apps, and other digital assets to ensure that design and content is up-to-date, accurate and engaging; goal is to generate organic leads which is a critical KPI for this role; work with cross-functional team and other marketing team members to identify opportunities for content and site development
- Develop understanding of competition in the marketplace, industry characteristics, target market information needs and desired user experience.
- Conceptualize, develop and execute organic and social media campaigns for all USAHS programs
- Manage the day-to-day activities and performance of marketing campaigns; including internal and external email, search, and social campaigns.
- Serve as the primary point of contact and manage the relationship and performance of the digital marketing agency overseeing paid search and display advertising.
- Optimize media buys to approved spending levels and provide targeted spend and lead levels to gauge performance to budget
- Provide insight and analysis to determine the ROI from various online marketing campaigns, including affiliate, paid search, display and organic/content marketing campaigns.
- Work with product development teams to manage new product launches, developing digital marketing plans focused to key target audiences.
- Design, develop and launch digital campaigns for new products.
- Manage effective, branded marketing communications via the University website, student portal and social media campaigns.
- Work closely with Information Technology to provide technically sound site infrastructure
- Promotes University's core values
- Supports and demonstrates a student-centered philosophy
- Participates in development and implementation of University's strategic plan
- Upholds University's professional, ethics and integrity standards
- Fosters a success-oriented, results-driven environment within the University.
- Assists in leading a high-performance marketing team; provides mentoring and development on digital marketing methodologies and promotes a culture of continuous improvement.
- Keeps abreast of digital marketing developments through attendance at professional meetings and seminars, literature.
External Requirements
- Bachelor's degree in marketing, business, or related field required.
- 3-5 years of progressively responsible positions in marketing, preferably with a strong digital emphasis.
- Strong working knowledge of Google Analytics and other similar reporting, analysis and research tools (Google keyword planner / Insights for Search, Webmaster Tools, Spyfu/SEMRush, Moz, etc).
- Effective communications, both verbal and written.
- Salesforce.com experience a plus.
- Previous experience managing paid social (FB business manager, Power Editor, Twitter Cards, etc).
- Expertise in marketing automation platforms (e.g. Marketo, Hubspot, etc) a plus
- Expertise in planning and writing content in support of SEO strategy.
- Knowledge of paid search platforms and methodologies including Adwords, Yahoo Gemini and Bing. Adwords certification a plus.
- Working knowledge of social media management and monitoring tools
- Highly developed, demonstrated teamwork skills.
- Ability to coordinate the efforts of a team of diverse creative employees.
- Demonstrated success conceptualizing, developing and executing large-scale digital marketing campaigns.
- Commitment to continuous learning.
- Expertise in digital marketing strategies including SEO, SEM and social media with a demonstrated track record of success.
- Experience working in a flexible, matrixed work environment.
- Experience leveraging internal and external PR and communication teams and contractors to generate high-value content in support of stakeholder communications and SEO.
- Strong organizational, prioritization, and project management skills.
- Previous experience in lead generation is a plus.
- Schedule requires some evenings and weekends when necessary (event support), some travel required.
- Valid driver's license for State of residence and at least minimum liability insurance required by State
Job Category
Marketing
State/Province/Region
CA
Country
United States
Position Type
Staff
Employment Type
Regular
Job Type
Full Time
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