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Laureate Education, Inc.

Location: San MarcosCA 92069 Document ID: AC232-0F8H Posted on: 2018-07-2307/23/2018 Job Type: Regular

Job Schedule:Full-time
2018-08-22
 

Marketing Automation Specialist

GENERAL SUMMARY:The Marketing Automation Specialist will be responsible for the set-up and day-to-day management of the marketing automation platform.This includesactivities associated with driving inquiries, referrals and conversion of prospects to studentsthrough email, content, and social channels and with the development and execution of multi-channel, customer-centric, contact and communication strategies for specific target markets. Responsibilities include overseeing campaigns from conception to execution as well as in-depth campaign performance analysis. The specialist also will capture and analyze key metrics, provide post-campaign analysis and collaborate with the marketing, enrollment and product management teams to optimize performance.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
  • Design and execute automated marketing campaigns and lead programs such as lead scoring, lead nurturing, lead routing, and trigger-based campaigns.
  • Monitor and improve email marketing strategy ensuring compliance with best practices
  • Define audience groups and monitor segmentation, align messaging and manage communication frequency and priority
  • Work with Enrollment and Product Marketing to develop buyer personas and create individual and scalable user journeys to help educate prospects about our product offerings
  • Develop or assign creative for emails, landing pages, forms, reports, etc. to support campaigns
  • Interface with key strategic business partners providing regular updates and reports
  • Automate and improve data integrity and data management initiatives, including segmentation implementation and analysis, list management, and lead processes in Salesforce.com; implement lead scoring strategy and techniques to separate warm and cold lead flow for the sales team
  • Track and report on campaign performance;communicate to internal stakeholders regarding campaign effectiveness.
  • Participate in campaign and marketing plan development
OTHER DUTIES AND RESPONSIBILITIESMay perform other duties and responsibilities that management may deem necessary from time to time.
Employment Type
Regular

Job Title
Marketing Automation Specialist

External Requirements
EDUCATION and/or EXPERIENCE:
  • BS/BA degree in Marketing, Advertising, Business, Communications, Journalism or related field
  • Must have at least 1-2 years of related expertise
  • 1-2 years of experience with Marketing Automation Platforms (Marketo)
  • IT and Digital Technology experience
  • 1-2 years of Google Analytics or similar
  • 1-2 years of CRM Management Experience (Salesforce preferred)
  • Demonstrated success executing email campaigns with expertise using Marketo including database management, smart-list development, setup, testing, launching and scoring of campaigns and programs, and reporting on campaign analytics
  • Demonstrated track record of success with Marketo including: marketing activities, design studio, lead database, and reporting, creating lists, landing pages, nurture tracks, and promoting event
  • Experience with A/B testing strategies and tools
  • Knowledge of integrating Marketo with Salesforce.com, website, and other systems preferred
  • High attention to detail and accuracy despite deadline pressure
  • Candidate must be a resourceful, self-motivated individual with an interest to learn and grow in the position
  • Candidate must be creative, have excellent communication and project management skills, be able to multi-task and be comfortable working with minimal supervision in a fast-paced environment
  • Must be a team player and work well in virtual team formats
  • Knowledge of HTML and Photoshop a plus
  • Knowledge of email best practices, targeting, testing and reporting
  • Direct or Web marketing experience is a plus


Institution
University of St Augustine

City
San Marcos

Position Type
Staff


To apply please click here!