ESSENTIAL DUTIES AND RESPONSIBILITIES:
- Design and execute automated marketing campaigns and lead programs such as lead scoring, lead nurturing, lead routing, and trigger-based campaigns.
- Monitor and improve email marketing strategy ensuring compliance with best practices
- Define audience groups and monitor segmentation, align messaging and manage communication frequency and priority
- Work with Enrollment and Product Marketing to develop buyer personas and create individual and scalable user journeys to help educate prospects about our product offerings
- Develop or assign creative for emails, landing pages, forms, reports, etc. to support campaigns
- Interface with key strategic business partners providing regular updates and reports
- Automate and improve data integrity and data management initiatives, including segmentation implementation and analysis, list management, and lead processes in Salesforce.com; implement lead scoring strategy and techniques to separate warm and cold lead flow for the sales team
- Track and report on campaign performance;communicate to internal stakeholders regarding campaign effectiveness.
- Participate in campaign and marketing plan development
Employment Type
Regular
Job Title
Marketing Automation Specialist
External Requirements
EDUCATION and/or EXPERIENCE:
- BS/BA degree in Marketing, Advertising, Business, Communications, Journalism or related field
- Must have at least 1-2 years of related expertise
- 1-2 years of experience with Marketing Automation Platforms (Marketo)
- IT and Digital Technology experience
- 1-2 years of Google Analytics or similar
- 1-2 years of CRM Management Experience (Salesforce preferred)
- Demonstrated success executing email campaigns with expertise using Marketo including database management, smart-list development, setup, testing, launching and scoring of campaigns and programs, and reporting on campaign analytics
- Demonstrated track record of success with Marketo including: marketing activities, design studio, lead database, and reporting, creating lists, landing pages, nurture tracks, and promoting event
- Experience with A/B testing strategies and tools
- Knowledge of integrating Marketo with Salesforce.com, website, and other systems preferred
- High attention to detail and accuracy despite deadline pressure
- Candidate must be a resourceful, self-motivated individual with an interest to learn and grow in the position
- Candidate must be creative, have excellent communication and project management skills, be able to multi-task and be comfortable working with minimal supervision in a fast-paced environment
- Must be a team player and work well in virtual team formats
- Knowledge of HTML and Photoshop a plus
- Knowledge of email best practices, targeting, testing and reporting
- Direct or Web marketing experience is a plus
Institution
University of St Augustine
City
San Marcos
Position Type
Staff
To apply please click here!