Cal Poly, San Luis Obispo
Marketing Analyst
Department: APP-Intl, Grad&Ext Ed (121000)
College/Division: Academic Affairs
Salary Range: $3,288 - $5,695 per month.
Position Description:
***THIS POSITION IS OPEN UNTIL FILLED***
International, Graduate and Extended Education (IGEE) is a department under the direction of the Vice Provost of International, Graduate and Extended Education within the Academic Affairs division. The International Center provides leadership and coordination for international activities and serves as the principle catalyst for internationalization efforts at Cal Poly. Graduate Education promotes excellence in practice-oriented professional graduate programs and Extended Education provides a way to earn college credit, acquire skills, enjoy hobbies and enhance career opportunities, which supports Cal Poly's outreach mission by providing access to the intellectual resources and services of the University.
This position provides support to the Director of Marketing for International, Graduate and Extended Education. Responsibilities and tasks include ensuring that all available data, information, and marketing systems are used to the best advantage of the department. The incumbent will analyze databases to determine and evaluate alternative solutions and approaches to meeting marketing needs. This position will perform highly technical and analytical duties including: the development, evaluation, and review, report and initiate data analyses. This position will assess enrollment patterns and trends, resolve problems, perform queries and audits of data, develop materials and support for program development, provide support and data analysis for the Customer Relationship Management (CRM) system including the development of Business Process Guides (BPG) and act as the liaison for a number of Administrative units on campus.
The following examples illustrate typical work activities and are not meant to be all inclusive or restrictive:
CRM System Administration:
Effectively manage and run all aspects of the CRM system for IGEE campaigns and email communications.
Develop communication plans based on analysis of target populations, interests, and prior registrations. This includes testing email scripts, creating filters, attributes, identifying targets for effective messaging, and providing regular reports on system status, retention, and recommendations for improvement.
Develop and introduce new opportunities and strategies for utilization of CRM system in all IGEE areas.
Support Graduate Education expanded prospecting email communication (domestic and international).
Maintain confidentiality and accuracy conducting extensive work with confidential information and large data files.
Export registration contacts on a regular basis to add to the CRM database.
Query and export enrolled student data for strategic target marketing outreach.
Utilize CRM system to communicate with target markets when enrollment is low to boost registrations.
Social Media Administration:
Create, coordinate and schedule social media messaging for Extended Ed, Study Abroad, International Center, Graduate Education.
International, Graduate and Extended Education (IGEE) is a department under the direction of the Vice Provost of International, Graduate and Extended Education within the Academic Affairs division. The International Center provides leadership and coordination for international activities and serves as the principle catalyst for internationalization efforts at Cal Poly. Graduate Education promotes excellence in practice-oriented professional graduate programs and Extended Education provides a way to earn college credit, acquire skills, enjoy hobbies and enhance career opportunities, which supports Cal Poly's outreach mission by providing access to the intellectual resources and services of the University.
This position provides support to the Director of Marketing for International, Graduate and Extended Education. Responsibilities and tasks include ensuring that all available data, information, and marketing systems are used to the best advantage of the department. The incumbent will analyze databases to determine and evaluate alternative solutions and approaches to meeting marketing needs. This position will perform highly technical and analytical duties including: the development, evaluation, and review, report and initiate data analyses. This position will assess enrollment patterns and trends, resolve problems, perform queries and audits of data, develop materials and support for program development, provide support and data analysis for the Customer Relationship Management (CRM) system including the development of Business Process Guides (BPG) and act as the liaison for a number of Administrative units on campus.
The following examples illustrate typical work activities and are not meant to be all inclusive or restrictive:
CRM System Administration:
Social Media Administration:
Minimum Qualifications (Staff Only):
Equivalent to graduation from a four-year college or university. One year of technical or administrative experience. A graduate degree in a related field may be substituted for one year of the required experience. Additional qualifying experience may be substituted for the required education on a year-for-year basis.
Required Qualifications:
Preferred Qualifications:
Special Conditions:
***THIS POSITION IS OPEN UNTIL FILLED***
Must be willing to travel and attend training programs off-site for occasional professional development.
Must be able to work in front of a computer monitor for extended periods of time.
Must be able to work overtime, occasional holidays, and adjust working hours to meet special jobs. May be called back periodically to perform work as needed on an emergency basis.
The person holding this position is considered a 'mandated reporter' under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment.
This position classification has been defined as non-exempt and is subject to overtime provisions of the Fair Labor Standards Act (FLSA).
The person holding this position is considered a 'mandated reporter' under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment.
Retired CalPERS members selected for this vacancy must request and be approved for reinstatement from retirement prior to the start date. Employment of retired CalPERS members will typically be for 90 days or less and must be for work requiring specialized skills or for a bona fide emergency to prevent stoppage of business.
May be required to complete a Supplemental Employment Application Questionnaire, which contains questions pertaining to conviction history, and submit it when requested by Cal Poly. This disclosure is confidential and will not necessarily preclude applicants from employment.
A background check (including a criminal records check) must be completed satisfactorily before any candidate can be offered a position with the CSU. Failure to satisfactorily complete the background check may affect the application status of applicants or continued employment of current CSU employees who apply for the position.
Please note: Current employees who are offered positions on campus will be required to undergo a background check for any position where a background check is required by law or that Cal Poly has designated as sensitive. Sensitive positions are those requiring heightened scrutiny of individuals holding the position based on potential for harm to children, concerns for the safety and security of people, animals, or property, or heightened risk of financial loss to Cal Poly or individuals in the university community.
The person holding this position is considered a 'mandated reporter' under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment.
Retired CalPERS members selected for this vacancy must request and be approved for reinstatement from retirement prior to the start date. Employment of retired CalPERS members will typically be for 90 days or less and must be for work requiring specialized skills or for a bona fide emergency to prevent stoppage of business.
May be required to complete a Supplemental Employment Application Questionnaire, which contains questions pertaining to conviction history, and submit it when requested by Cal Poly. This disclosure is confidential and will not necessarily preclude applicants from employment.
A background check (including a criminal records check) must be completed satisfactorily before any candidate can be offered a position with the CSU. Failure to satisfactorily complete the background check may affect the application status of applicants or continued employment of current CSU employees who apply for the position.
Please note: Current employees who are offered positions on campus will be required to undergo a background check for any position where a background check is required by law or that Cal Poly has designated as sensitive. Sensitive positions are those requiring heightened scrutiny of individuals holding the position based on potential for harm to children, concerns for the safety and security of people, animals, or property, or heightened risk of financial loss to Cal Poly or individuals in the university community.
Review Begin Date: 04-25-2017
Requisition Number: 104446
To Apply: All applicants must apply online at: https://www.calpolyjobs.org.
About Us
Cal Poly is a nationally ranked, four-year, comprehensive public university. Founded in 1901, the 6,000-acre campus is nestled in the foothills of San Luis Obispo, along California's scenic central coast and midway between Los Angeles and San Francisco. With a budget of $168.5 million, the university has a student enrollment exceeding 17,000 students and employs more than 2,000 faculty and staff members. Cal Poly is part of the 23-campus California State University system.
At California Polytechnic State University, San Luis Obispo, we believe that cultivating an environment that embraces and promotes diversity is fundamental to the success of our students, our employees and our community. Bringing people together from different backgrounds, experiences and value systems fosters the innovative and creative thinking that exemplifies Cal Poly's values of free inquiry, cultural and intellectual diversity, mutual respect, civic engagement, and social and environmental responsibility.
Cal Poly's commitment to diversity informs our efforts in recruitment, hiring and retention. California Polytechnic State University is an affirmative action/equal opportunity employer.
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