Definition
Under the direct supervision of the college President, serve as the college Director of Marketing and Public Information Officer. Develop, recommend, implement, and evaluate marketing and communication plans that promote and support the College's vision, mission, and strategic goals; design and direct activities that promote and increase the visibility of and awareness about the College and college events; advise on outreach efforts, student recruitment, and support overall college enrollment management efforts. Lead and direct the Marketing and Reprographics Department, and works collaboratively with management, faculty, staff, and students to develop, implement, and evaluate marketing, communication, and public relations goals for the college. Perform other similar and related duties.

EXAMPLES OF DUTIES: Duties may include, but are not limited to, the following:

1. Serve as Public Information Officer for the college; coordinate, prepare, and supervise the release of all official college news releases; coordinate public relations activities of the college.
2. Develop, implement and direct marketing plans and strategies for the college to promote, publicize, and build awareness of the college vision, mission, goals, programs, events, and student achievements.
3. Advise on new student recruitment trends; develop, implement, and sustain effective outreach and recruitment campaigns to market the college to prospective students and affiliates.
4. Lead and manage the overall operation of the department, including marketing, public relations, public information, reprographics and college website.
5. Provide communications and public relations support to the President and other senior administrators for ceremonies, speeches, news conferences, and other critical events; provide guidance to administrators, faculty, staff, and students regarding current and potential public concerns; deliver speeches and make public appearances on behalf of the college as required.
6. Serve as chair or college representative on various public relations and marketing committees and other committees as assigned.
7. Develop and promote consistency in the college branding and editorial standards to ensure continuity and consistency in all public communications and media.
8. Maintain the vision, mission of the college on the college website, promotional materials and in the production of all key communication and marketing materials.
9. Establish college communication and marketing protocols.
10. Write, edit, oversee, and supervise the production, content, and design of all communications media (i.e., print, website, online, radio, and television).
11. Serve as editor of college publications.
12. Supervise the college's promotional and marketing campaigns and activities, including the production of news and feature stories, media guides and event programs.
13. Promote, support, and supervise major college events and activities.
14. Build and sustain college historical archive; including but not limited to related biographies, pictures, news clippings, mailing lists, and resource publications.
15. Hire, train, and evaluate staff; prioritize and assign work; monitor performance and provide counsel and discipline as needed to achieve department goals.
16. May supervise other assigned areas or programs.
17. Develop and monitor the department budget; monitor, approve, and reconcile budget expenditures.
18. Perform other related duties as assigned.

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Qualifications
MINIMUM QUALIFICATIONS

Knowledge of :

1. Theories, techniques, effective practices, and trends for public relations, marketing, and advertising.
2. Speech writing and public speaking techniques.
3. Editorial and production standards and services.
4. Best practices in the development of electronic and print media (e.g., graphic production, photography, and story boarding).
5. Current trends in marketing and ability to provide a marketing perspective to the college administration.
6. Mass communication media, including magazines, newspapers, news services, radio, television and online.
7. Media plan development.
8. Budget development.
9. Principles of media, marketing, brand strategy identification and design.
10. Standard office equipment and procedures, including familiarity with computers.
11. ADA Compliance Standards for online content on the College website.

Ability to :

1. Manage and facilitate the development and maintenance of the college website. Ability to design and implement a marketing plan that promotes and supports the mission, vision and enrollment goals of the college.
2. Direct all community relations and marketing activities of the college.
3. 14. Develop a plan to promote a thorough understanding of the college vision, mission, goals, and programs.
4. Compose and edit communications about the college (e.g., news articles, press releases, biographies, official reports, and promotional literature).
5. Write, edit, design, illustrate, conceptualize, and produce effective college publications.
6. Plan and coordinate production schedules to meet deadlines.
7. Organize and direct college events (i.e., community, promotional, and recruiting activities; presentations, ceremonies, and receptions).
8. Effectively manage, lead, direct, and evaluate the work of others.
9. Lead effective teams and foster collaboration.
10. Utilize emerging technology and keep abreast of communication trends.
11. Remain current in professional marketing practices, strategies, and theories.
12. Communicate effectively; demonstrate excellent skills in both written and oral communication.
13. Perform the full range of activities associated with college public relations, marketing, and publications.
14. Operate a vehicle observing legal and defensive driving practices and possess a valid, appropriate, and unrestricted California Driver's License.
15. Work extended hours, including weekends and/or evenings when necessary.
16. Develop and facilitate an effective internal marketing plan.
17. Develop and facilitate a communication plan that supports college outreach.

Education and Experience :

1. Possess a bachelor's degree from an accredited institution, with major course work in English, journalism, public relations, or a closely related field.
2. At least three years of work experience related to the position.
3. Experience in mass media advertising, including newspaper, magazine, radio, television, Web page, and direct mail.
4. Or, any combination of experience and education, which would provide the equivalent qualifications.

Desirable Qualifications :

1. Possess a master's degree from an accredited institution, with major course work in English, journalism, public relations, advertising, graphic design, business administration, or a closely related field.
2. Experience as a Marketing and/or Public Relations Director or equivalent (minimum two years of experience).
3. Supervisory experience over a production and design department (minimum two years of experience).
4. Demonstrated success in the return on investment in social media.
5. Experience developing marketing strategies to a diverse population or audience.

Conditions of Employment
This is a regular, full-time, 12-month per year, classified management position. The normal hours of work will be 8:00am to 5:00pm, Monday through Friday, with some flexibility required to meet the needs of the department. The effective date of employment will be arranged with the supervisor.

• Regular attendance is considered an essential job function; the inability to meet attendance requirements may preclude the employee from retaining employment.
• The person holding this position is considered a mandated reporter under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in Coast Community College District policies, procedures, and Title IX. (Reference: BP/AP 5910)
• The Coast Community College District celebrates all forms of diversity and is deeply committed to fostering an inclusive environment within which students, staff, administrators, and faculty thrive. Individuals interested in advancing the District's strategic diversity goals are strongly encouraged to apply. Reasonable accommodations will be provided for qualified applicants with disabilities who self-disclose.

PAY PHILOSOPHY:
Starting salaries for support staff positions begin at Step-1 of the salary range. All movement on the salary schedule will occur July 1 of each year for all classified management employees. Salary subject to 1.56% COLA effective 7/1/17.
Additional Information
ATTENTION : Before applying, please be sure to review the Coast Colleges District Board Policy regarding Nepotism (BP 7310 ) to check if your application may be impacted. If you have any questions, please contact HR Recruitment at 714-438-4714 or 714-438-4716.

APPLICATION REQUIREMENTS: To be considered for this opportunity, you must submit a COMPLETE application packet. A complete application packet includes:

1. A complete Coast Community College District Online Employment Application.
2. A current resume (as a separate attachment - PDF recommended).
3. A cover letter highlighting your qualifications for the desired position (as a separate attachment - PDF recommended).
4. Answers to all supplemental questions (please provide clear, thorough responses as they will be carefully evaluated to determine the most qualified candidate(s) to be invited for an interview; please do not put "see resume" or "N/A").

Submission of all required application information and materials is the responsibility of the applicant.

APPLICATION PROCEDURES:
Applications must be received no later than the posted closing date. There are NO EXCEPTIONS. Electronic applications may be completed by visiting www.cccd.edu/employment . Once you have completed an electronic application, you may apply to open positions within the Coast Community College District by submitting the application and all other required materials. Required materials differ for each open position and must be complete when submitted for a specific posting. Instructions for completing applications and applying to posted positions are available online or by calling Applicant Processing at (714) 438-4714 or (714) 438-4716.

Information for TDD users is available by calling (714) 438-4755.

All applications will be screened under a process of utmost confidentiality by a committee of representatives from the college community. All application materials become the property of the Coast Community College District and will NOT be copied or returned. Any documents that you are unable to attach can be faxed to (714) 782-6065. Faxes must clearly indicate your name and the job to which you are applying.

To ensure consistency and fairness to all applicants, please do not submit materials in addition to those requested. Additional materials will not be considered or returned. Be sure to complete all questions and sections of the application. For questions which may not apply, indicate "n/a" (not applicable). If you do not know an answer, please indicate so, but do not leave any space blank.

Disability Accommodations:
If you require accommodations in the Application or Examination Process, please notify Human Resources by calling (714) 438-4714 or (714) 438-4716.

SELECTION PROCEDURES:

1. All online applications and required materials received by the deadline date will be screened to determine which applicant(s) meet(s) the minimum qualifications as stated in the job announcement. Please note: Possession of the minimum qualifications does not ensure an interview .
2. Applicants who meet the required qualifications and who are also deemed to possess the highest degree of desirable qualifications will be invited to discuss their qualifications in an interview with the College/District. Therefore, it is required that applicants submit clear, detailed responses to all supplemental questions in order to demonstrate his/her qualifications as related to the position.
3. If any travel is required for an applicant to participate in-person during the interview process, this will be done so at the candidate's own expense .

WORK ENVIRONMENT AND PHYSICAL DEMANDS:

1. The physical demands are representative of those that must be met by an employee to successfully perform the essential functions of this job.
2. The work environment characteristics are representative of those an employee encounters while performing the essential functions of this job.
3. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The Coast Community College District is a multi-college district that includes Coastline Community College , Golden West College , and Orange Coast College . The three colleges offer programs in transfer, general education, occupational/technical education, community services and student support services. Coastline, Golden West and Orange Coast Colleges enroll more than 60,000 students each year in more than 300 degree and certificate programs.
Since its founding in 1947, the Coast Community College District has enjoyed a reputation as one of the leading community college districts in the United States. Governed by a locally elected Board of Trustees, the Coast Community College District plays an important role in the community by responding to needs of a changing and increasingly diverse population.

Coast Community College District is an Equal Opportunity Employer
The Coast Community College District is committed to employing qualified administrators/managers, faculty, and staff members who are dedicated to student learning and success. The Board recognizes that diversity in the academic environment fosters awareness, promotes mutual understanding and respect, and provides suitable role models for all students. The Board is committed to hiring and staff development processes that support the goals of equal opportunity and diversity, and provide equal consideration for all qualified candidates. The District does not discriminate unlawfully in providing educational or employment opportunities to any person on the basis of race, color, sex, gender identity, gender expression, religion, age, national origin, ancestry, sexual orientation, marital status, medical condition, physical or mental disability, military or veteran status, or genetic information.


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