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California State University Dominguez Hills

Location: CarsonCA 90747 Document ID: AB111-5XER Posted on: 2017-04-1004/10/2017 Job Type: Regular

Job Schedule:Full-time
2017-05-10
 

Digital Communications & Web Marketing Specialist (Public Affairs/Communication


Digital Communications & Web Marketing Specialist (Public Affairs/Communication Specialist III) – Recruitment # 2992


California State University Dominguez Hills was established in 1960 and is one of the 23 campuses that comprise The California State University System. CSU Dominguez Hills is an urban, comprehensive public university that serves a culturally rich, diverse student body of approximately 14,000 students at the undergraduate and graduate levels. Located on a 346-acre site in the South Bay portion of the greater Los Angeles metropolitan area, CSU Dominguez Hills has a highly pluralistic student body, which includes a significant number of non-traditional, working adult students as well as approximately 2,000 students enrolled in distance learning programs statewide. The University, with its five Academic Colleges, has more than 300 full-time faculty members and is situated in an area characterized by an extraordinary heterogeneity of people, and an extensive array of high technology industries and professional services.

Conditions of Employment:

The person holding this position is considered a `mandated reporter' under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment.

Due to the nature of this position, the successful candidate is required to complete a background check prior to assuming this position.

Position Information:

Full-time, permanent (probationary) position.

Department: Communications & Public Affairs

The Division of University Advancement is charged with developing relationships with external constituencies that will lead to greater human and financial resources for the University. The areas of University Advancement include Communications/Public Affairs, Government & Community Relations, Alumni Relations, Ceremonies & Events, Development and Advancement Services.

Major Job Duties:

Under the general direction of the Director of University Communications and Public Affairs, the Digital Communications & Web Marketing Specialist supports the universitys strategic plan and communications objectives in the area of digital media, by planning, organizing, implementing and maintaining a well-structured and well-coordinated university web presence and strategic electronic and interactive communications for the Division of University Advancement. The Digital Communications & Web Marketing Specialist is responsible for digital media production which includes (but is not limited to) creating interactive campaigns; writing or editing copy; making web site enhancements and designing electronic communications such as social media content. Assures design, editorial, and technical excellence for web and digital communications projects targeting the universitys internal and external audiences. Works with the communications team to set direction and develop meaningful and measurable goals for web and electronic content; recommends policies and procedures regarding web and digital media; Also works closely with the communications team on web and digital crisis communications in response to emergency and crisis situations. Works fairly autonomously, and exercises sound judgment and discretion in the completion of assignments and projects. Is able to communicate technical needs to non-technical staff and assists or trains others in web and digital media development.

Qualifications:

Required Knowledge, Skills, and Abilities:
Thorough knowledge of and ability to apply extensive expertise in Adobe Creative Suite - Photoshop, InDesign, Illustrator, Premier, After Effects

Extensive knowledge of CSS3, HTML5, JavaScript, JQuery

Extensive knowledge of Wordpress, Drupal and other web content management systems.

Experience with multiple file formats for web applications (text, graphic, audio, video, etc.).

Demonstrated expertise in and advanced knowledge of the digital landscape and content marketing - digital, social, email - best practices. UX and responsive design, search, MSM, PPC, SEO, schema markup, mobile, syndication, re-targeting, automation, analytics and other digital marketing expertise.

Expertise in administrative survey techniques, operations and systems analysis, statistical and research methods, and the ability to interpret and evaluate results to develop sound conclusions and recommend new or revised policies.

Ability to understand problems from a broad, interactive perspective and discern applicable underlying principles to conceive of and develop strategic solutions.

Ability to work with representatives from public and private entities and handle potentially sensitive situations. Demonstrated consultative skills in working with internal and external constituent groups.

Ability to effectively present ideas and concepts in written or presentation format and use consultative and facilitation skills to gain consensus.

Strong skills in Microsoft Office Suite applications; strong leadership and project management skills; keen organizational skills to maintain order and progress amid a fast-paced environment of competing demands and production deadlines; possess an acute desire to learn new technology, along with the ability to prioritize tasks and work effectively and cooperatively with a variety of teams within the organization;

Ability to develop web sites/pages based on pre-approved design; communicate technical needs to non-technical staff; develop solutions to design and communications challenges for various electronic publications.

Additional Preferred Knowledge, Skills, and Abilities:
Extensive writing, editorial, and design skills; marketing and/or public relations communications skills. Knowledge and ability in motion design, video editing and production using programs such as Flash, After Effects and Premiere Pro. Knowledge of web and digital accessibility practices.

Certification:
Preferred Certification: Google AdWords certification in one or more areas that include: Search Advertising, Display Advertising, Mobile Advertising, Video Advertising, or Shopping Advertising.

Specialized Materials: The position activities may require the use of the following equipment, machinery, tools,vehicles or office equipment:
Computer, PC and MAC platforms; computer peripherals such as, but not limited to, printers, scanners, monitors, backup drives, and accessories.

Specialized Materials: The position activities may require the use of the following equipment, machinery, tools, vehicles or office equipment:
Computer, various business software including Word, Excel, Power Point, and other PC and MAC software programs and the Universitys mainframe programs.

Experience and Education:
Minimum Qualifications:
Required Education: Bachelor's degree, which includes relevant coursework in the field.

Preferred Education: Bachelor's degree in computer science, graphic design, web design/digital media, digital marketing or related field.

Required Experience: Two years of related professional or technical experience.

Preferred Experience: Two to three years of significant experience in web design and technologies, interactive and content marketing, digital communications and other online experience. Communications experience in a university setting is desirable.

Salary Range: The salary range for this classification is $4,104 - $6,662 monthly.

Full health insurance package provided and fixed benefit retirement program available.

How to apply: You can only apply by completing an electronic application at the campus job web site at http://www.csudh.edu/employment/ . Click on "view job opportunities" under "New and returning applicants." View the list of jobs and click on the one with the job title listed above. Deadline to apply is Monday, April 10th, 2017

CSU Dominguez Hills is an Equal Opportunity /ADA Employer.

California State University, Dominguez Hills
Human Resources Management
1000 E. Victoria St.
Carson, CA 90747

CLICK HERE TO APPLY NOW






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