• Supervise, motivate and manage small team of employees, students and volunteers.
• Develop and lead implementation of the College's Communications Plan.
• Develop, execute and managing traditional and social communications strategies and outreach materials, including press conferences, one-on-one meetings with the media and opinion leaders (i.e. elected officials, appointed officials, etc.), news releases, editorial board meetings, placing and writing and/or editing opinion editorials.
• Cultivate, maintain, enhance and track positive working relationships with targeted online, print and broadcast journalists, editorial writers, columnists and other opinion leaders.
• Ensure the College protects and promotes its image in a proper, coordinated and consistent manner.
• Manage the narrative, news about the College to the community.
• Gather and disseminate timely information to press, external stakeholders and BCCC staff.
• Detect public relations issues as they emerge and address them directly and in a timely manner.
• Serve as designated College spokesperson and as lead on crisis communications.
• Monitor the management of relationships with external agencies including PR, event planning, writers to ensure quality of service and value-for-money.
• Support, maintain and develop key relationships with external groups, partner organizations, individual influencers, local communities and other stakeholders.

• Develop and implement comprehensive media strategy to maximize free positive media exposure for College programs, faculty, students and achievements.
• Work with the publications office personnel to coordinate production of print, radio and television advertisements, and on-air promotions
• Disseminate facts and information about the College's activities to the public; serves as designated media spokesperson
• Provide all media (print, cable TV, radio, social media, web sites, etc.) with notices of upcoming events, programs, and advertising
• Provide communication updates and gather input to improve, evaluate, and enhance processes and communications
• Direct public relations events, media briefings and external marketing events
• Work with monitoring service to share daily related news clippings with Senior Management team.

• Working closely with Vice President and College employees to identify key stakeholders among community, business, faith-based, legislative and other key groups for targeted outreach efforts.
• Identify community needs that coincide strategically with College mission and initiatives to promote synergy of joint outreach activities.
• Identify external community events and campaigns in which to establish a College presence.
• Maintain ongoing relationship with public relations counterparts at other Maryland community colleges (including MACC and MCCPRO) and support joint efforts such as the Student Advocacy Day and Big Give activities.
• Pursue institutional and individual award recognition opportunities for the College, faculty, staff and students.
• Provide (or supervise staff that provide) written text as requested for college publications including employee newsletters, fact sheets, PSA copy, internal/external calendar items and awards application packets.
• Proofread and edit text as needed for College and Foundation publications.
• Write and edit speeches for President.

• Direct the Implementation of a Speakers Bureau that will position College faculty and staff as experts in a range of subject areas; enhance credibility and authority of College personnel, and expand the visibility of the College.
• Direct the development of and actively maintain multiple database of contact information for all targeted constituencies.

• A Bachelor's degree from a regionally accredited institution in marketing, public relations, journalism, English, communications, multimedia or related field.
• Five to seven years of experience in communications, public or community relations.

• Excellent written and oral communication skills.
• Demonstrated ability to strategically develop, build and achieve long-term and short-term capacity to reach goals and objectives at the functional and organizational level.
• Demonstrated ability to develop and execute effective strategic action plans while anticipating future consequences and opportunities.
• Demonstrated skill in approaching sensitive issues with respect, discretion and confidentiality, strong editing skills.
• Strong interpersonal skills, including the ability to collaborate, influence, motivate, negotiate, communicate, resolve conflicts, and effectively coach employees, managers and executives.
• Effective leadership skills that energize multi-disciplined work teams to respond to organizational needs in rapidly growing, changing environments.
• Strong analytical, problem-solving and conceptual skills.
• Effective presentation and training skills.
• Demonstrated ability to practice efficient time management and to prioritize workload.
• Ability to work effectively while demonstrating creativity, innovation and the ability to think "out-of-the-box" in problem-solving, organizational analysis, and solution generation.
• Ability to challenge status-quo and implement positive change.
• Ability to maintain effective communication with supervisor, colleagues and subordinates.

• Prior experience juggling multiple responsibilities in a fast paced work environment.
• Master's degree from a regionally accredited institution in marketing, public relations, journalism, English, communications, multimedia or related field.
• Management or supervisory experienced desired.

baltimore city community college