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Marist College

 Location: Poughkeepsie, NY 12601 Document ID: AC175-0H9L Posted on: 2018-10-2210/22/2018 Job Type: Full-time

Job Schedule:Full-time
2018-11-21
 

Technology Communications and Digital Media Specialist


Brief Summary:

The Technology Communications and Digital Media Specialist is responsible for the development and technical integration of digital materials, integration of digital communication campaigns, marketing, and media products including graphics, brochures, organizational or technology product fact sheets, logos, videos and other promotional products. The Specialist interacts with internal and external clients to help expand and maintain the Information Technology division's reputation, grow and improve technology publications, track engagement metrics for the division's digital footprint, and facilitates marketing campaigns and special events.


Duties and Responsibilities:

  • Support, create, and implement technology-based integrated communication plans and strategy for the division.
  • Develop integrations and technical content for websites, blogs and social media.
  • Create reports and presentations for digital marketing initiatives.
  • Contribute to the design preparation of all literature; create copy; and select graphical elements.
  • Prepare case studies, research materials, and other collateral pieces, print and online advertising materials.
  • Assist in managing client/ constituent events, presentations relations, media engagements, and schedules.
  • Monitor, measure and analyze campaign performance metrics, online activity data and market research findings and react to changes.
  • Utilize web analytics and market research tools to measure campaign performance, identify trends and provide reports. Develop deliverables as appropriate.
  • Participate in and plan customer meetings, sales support activities, advertising initiatives, direct mail/marketing, videos and other marketing communications tactics.
  • Other duties as assigned.


Qualifications:

Bachelor's degree along with 1-3 years of professional relevant experience required. Excellent communication skills including verbal, written, presentation and business correspondence skills.


Required Applicant Documents:
Resume, Cover Letter, References
Position Open Date:
05/03/2018

To apply please click here!