Reporting to the Assistant Vice President for Distance Learning Planning and Development (P&D) and working collaboratively with the P&D Decision Analytics team, this position is responsible for developing and implementing scalable systems to collect, measure, and analyze the effectiveness of website and digital marketing strategies for ODUOnline. This position is also responsible for supporting the funnel conversion analysis to inform processes and overall conversions.

Type of Recruitment
General Public

Minimum Qualifications
Master's degree in a related field of study (such as computer science or business) or bachelor's degree in a related field with experience equivalent to a master's degree. Considerable experience with relevant web analytics, digital marketing, or campaign measurement experience. Working experience implementing, reporting and troubleshooting in Google Analytics and Google Tag Manager. Considerable experience working with online web, media & creative measurement experience across other digital marketing platforms such as AdWords, DoubleClick, etc. Some experience with data integration across multiple data platforms such as: web analytics, digital marketing reporting platforms, and CRM data. Considerable knowledge of the practices and procedures in developing and implementing scalable systems to measure the effectiveness of digital strategies. Excellent skill in collecting, analyzing, and synthesizing online and offline advertising performance metrics. Demonstrated ability for taking the initiative to research current methodologies and best practices that result in maximizing website and digital marketing analytics, tracking and reporting. Excellent skill in designing and implementing A/B testing scenarios and reporting for content, landing pages, creative testing, etc. Ability to work with senior management to interpret, present and discuss research findings/reports in a clear, concise and actionable way. Strong and accurate written and verbal communication skills. Excellent analytics, quantitative and problem solving skills with proven ability to deliver actionable insights.

Preferred Qualifications
Google Analytics certification. Experience reading API documentation and understanding technical requirements for implementation with other platforms. Able to read and/or write basic HTML , HTML5, CSS , JavaScript and other front-end languages (Python, NodeJS, PHP , etc.) and query large databases ( SQL , SAS ).

Conditions of Employment

Job Open Date
04/12/2018

Open Until Filled
Yes

Application Review Date
05/04/2018

Job Close Date

Special Instructions to Applicants / Additional Materials Required

Criminal Background Check
The final candidate is required to complete a criminal history check.

Department Information

Equity Statement
It is the policy of Old Dominion University to provide equal employment, educational and social opportunities for all persons, without regard to race, color, religion, sex (including pregnancy), national origin, gender, age, veteran status, disability, political affiliation, sexual orientation or genetic information. Minorities, women, veterans and individuals with disabilities are encouraged to apply.

Pay Transparency Nondiscrimination Provision
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or consistent with contractor's legal duty to furnish information.

ODU Statement
Old Dominion University, located in the City of Norfolk in the metropolitan Hampton Roads region of coastal Virginia, is a state-assisted, Carnegie doctoral/research-extensive institution that serves its students and enriches the Commonwealth of Virginia, the nation, and the world through rigorous academic programs, strategic partnerships, and active civic engagement. Its 24,000 students, including over 6,000 graduate students, form a diverse and multicultural community in six academic colleges. Through a collaborative and innovative approach to education and research, the University focuses on student learning and addresses critical needs in the professions. ODU's programs are offered on the main campus, at higher education centers in the region, and at numerous distance learning sites.



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