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Laureate Education, Inc.

Location: BaltimoreMD 21201 Document ID: AB266-18QQ Posted on: 2017-08-2408/24/2017 Job Type: Regular

Job Schedule:Full-time
2017-09-23
 

Experience Community Specialist

GENERAL SUMMARY: Reporting to the Director of Digital Marketing, the Social Community Experience Specialist will be responsible for delivering a world class experience on par with Facebook, LinkedIn, and other leading social communities. They will collaborate with cross functional teams to ensure we are properly leveraging technology and tools to provide an engaging and positive experience throughout our social communities. This individual will also ensure we are taking advantage of the latest innovations to enhance the social experience for our customers. We are looking for a solution-oriented person with a "can do" attitude and an inquisitive nature, who can show initiative and can work both independently and as a part of a team.

ESSENTIAL DUTIES AND RESPONSIBILITIES:
  • Support a seamless prospect journey
  • Evaluate platforms used and their efficacy
  • Use innovation to enhance the social recruitment process
  • Engage with community stakeholders and product owners (Web Marketing, IT, COE)
  • Curate and organize community groups


External Requirements
TECHNICAL, MANAGERIAL, and PEOPLE SKILLS REQUIRED
To perform this job successfully an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Incumbents will be evaluated, in part, based on performance of each essential function. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

  • Ensure technology leveraged meets the needs of both the users and community managers
  • Identify and mitigate prospect and student pain points and barriers
  • Develop strategy for delivering a positive social experience during off hours
  • Develop POVs & charters for communication enhancements such as live chat, VR, chatbots, etc.
  • Support the development of fully online enrollment capabilities with social tie-ins
  • Work with all stakeholders to ensure we are fully leveraging technology capabilities to enhance and personalize the user experience
  • Ensure structure of community aids in helping members find other prospects, students, and faculty to engage with

EDUCATION and/or EXPERIENCE:
  • BS/BA degree in Marketing, Communication, Public Relations, Journalism or related field
  • 1-3 years of relevant, hands-on experience driving user experiences for social communities
  • 2+ years of customer service and/or consultative sales, communications or marketing
  • Proficiency in Social Platforms such as Facebook, Twitter, and LinkedIn
  • Excellent communication, oral and written (proofreading), and organizational skills
  • Knowledge of social media management tools and analytics preferred
  • Ability and desire to work both independently and collaboratively
  • Must have excellent project management skills and ability to manage multiple projects
  • Must be solution orientated
  • Must show initiative and have intellectual curiosity and willingness to be humble and keep learning
  • Ability to thrive in a fast-paced, constantly changing environment with tight deadlines and multiple priorities


Job Category
Marketing

State/Province/Region
MD

Country
United States

Position Type
Staff

Employment Type
Regular

Job Type
Full Time

To apply please click here!