GENERAL SUMMARY: Walden University, the largest online brand for Laureate Online Education is re-visioning its approach to creating personalized customer experiences at scale. At the core, our customer engagement platform uses Salesforce CRM and Marketo marketing automation, plus a host of connected solutions, to drive engagement across the prospect and student lifecycle. We are seeking a Marketing Operations leader to help make the solution sing!

The Marketing Operations/ Marketo Admin Manager is a critical part of the long-term success of the Walden Marketing and recruitment teams. This leader will:
1) Manage the daily administration and upkeep of existing marketing-related systems, including the ability to issue identification and resolution management
2) Scope, write stori es, and manage capability enhancements and channel integration projects across CRM and Marketing Automation platforms
3) Consider and propose opportunities for operational infrastructure and database improvement.
ESSENTIAL DUTIES AND RESPONSIBILITIES: Responsibilities include:

• Oversee the day-to-day operation of our enterprise marketing automation solution and related marketing tech stack.
• Perform system configuration and administration functions.
• Evaluate new technologies and add-on applications to optimize the customer experience and marketing program performance.
• Operational oversight for system integration points and ongoing marketing activities; including data integrity, operational efficiency, and system triage.
• Monitor and maintain data quality within the marketing database.
• Improve systems alignment, database growth initiatives, and coordinate in reporting and analytics initiatives.
• Assist with the discovery and onboarding process for new partner institutions.
• Troubleshoot and respond to system performance, user, and operational issues.
• Translate and implement existing processes or create and launch new business processes.
• Lead system governance initiatives including establishing best practices.
• Create and conduct training to ensure all affected staff maintain a working knowledge of the marketing systems and abide by best-practice recommendations.
• Lead periodic system performance audits and plans revision strategies when appropriate.
• Enable the team's day-to-day execution of marketing activities and campaigns across multiple channels and across multiple institutions via the marketing automation solution.

External Requirements
EDUCATION and/or EXPERIENCE: The ideal candidate will have:

• Bachelor's degree required
• MBA or Masters in systems and data management preferred
• Experience managing Marketing Ops process including lead management, database management, segmentation, and field mapping
• 3+ years proficiency in enabling marketing automation systems ( like Marketo) and connecting those systems with other technologies.
• Direct experience with Salesforce and Marketo integrations, and native sync capabilities a strong plus.
• Experience with SQL, XML, Rest APIs, Visual Studio, .Net, Informatica (or other integration platforms)
• Practical system architecture and data model experience, as they relate to system capabilities.
• Thrives in a dynamic fast-paced environment with multiple stakeholders and competing deadlines
• Strong interpersonal communication skills.
• Experience with CRM/Marketing Automation system implementations a plus, including initial configuration.

LICENSURE and/or CERTIFICATION

• Marketing Automation certification, with preference for Marketo MCE certification.
• CRM platform certification is a bonus but not required (Salesforce.com preferred).
• SAFe 4.0 Scaled Agile Framework; various certifications - (not a prerequisite, training and certification available on site).

Job Category
Marketing

State/Province/Region
MD

Country
United States

Position Type
Staff

Employment Type
Regular

Job Type
Full Time

To apply please click here!