Title: Associate Director of Digital Communications

Department: Marketing and Communications

Campus: Queens

Job Description

The Associate Director of Digital Communications is a team player who is able to manage a variety of content types relating to our internal and external constituencies. S/he must be able to prioritize, multi-task, and respond effectively under demanding deadlines. The candidate must be able to communicate well and maintain a high level of coordination across Marketing and Communications units as well as with other offices including Information Technology.

This position would be responsible for managing updates and flow of content on the University's Website, as well as maintaining its uptime with external vendor. Associate Director would also be responsible for production control and distribution of all mass e-mails, digital signage, and assist with ongoing web-based marketing initiatives such as inbound marketing. Responsibilities would also include managing and mentoring a team of digital communications assistants.

Responsibilities:

• Manage the day-to-day activities for University website, with a specific focus on leading the development of the site.
• Lead team of digital communications assistants by assigning jobs, managing schedules, and reviewing work. Provide training and support to team.
• Serve as the primary contact for Drupal CMS and Acquia host, testing and scheduling updates and resolving site outage issues.
• Manage University's internal and external mass e-mailing efforts (through both Outlook and TargetX) including analytics and resolving code issues. Also backup for emergency communications.
• Serve as Marketing and Communications lead for digital projects between this office and Information Technology and external vendors, assigning tasks, meeting deadlines, troubleshooting, and resolving issues.
• Collaborate with Marketing and Communications staff to create high-quality content.
• Proactively scope and present new ideas to improve website user experience.
• Utilize Google Analytics data and Google Tag Manager to run reports, provide insights and make recommendations to refine digital marketing initiatives, and place tracking codes on site.
• Manage requests from IT for HTML/CSS updates
• Interface with academic and administrative clients to identify digital needs and build marketing automation strategies.
• Create editable/fillable forms.
• Manage, expand, post, and schedule University's network and content on digital signage, testing viability of new functions.
• Resolve any issues with Extensis Portfolio, the University photo database.
• Research and review emerging technologies, services, and products to enhance user experience.

Qualifications:

• Bachelor's Degree in marketing, business or related field. Advanced degree preferred.
• Minimum of seven years professional experience in front-end web development positions.
• Strong leadership, customer relationship, and project management skills. Management experience a plus. Organized multi-tasker with ability to prioritize and deliver under tight deadlines. Excellent writing and editing skills.
• Hands-on execution experience in web development and data analysis. Strong working knowledge of HTML5, CSS, PHP, jQuery, with high levels of competency in Scala, Adobe Creative Suite, basecamp, and HubSpot. QuadWrangle experience a plus.
• In-depth knowledge of HTML and CSS.
• Experience managing Google Analytics (Universal Analytics) as well as producing recommendations based on data.
• Expertise using the web to attract leads using SEO, SEM, and other Internet marketing techniques. Thorough knowledge of search ranking, optimization factors, and key algorithm updates.
• Must have experience utilizing content management systems (ex: Drupal CMS).
• Strong information architecture and web design abilities, technical savvy and a solid understanding of industry standards and best practices

I understand that any offer of employment is subject to receipt by St. John's University of satisfactory references, verification of employment and education.

St. John's offers a competitive compensation program which is commensurate with your qualifications, experience, and contingent upon the departmental budget. We also offer an extremely comprehensive benefits program to meet the diverse needs of our workforce. Along with exceptional benefits such as medical, dental, life insurance, long term disability insurance, tuition remission, generous 403(b) employer contribution, employee assistance program, and liberal paid time off policies, faculty and staff can also enjoy St. John's performing arts, libraries, bookstores, dining facilities, campus recreation and sporting events.

St. John's University is an Equal Opportunity Employer and encourages applications from women and minorities.



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