Position Information
Vacancy Number: S-00399
Position Title: Director of the Office of University Marketing
Classification Title: Director
Department: Office of University Marketing
Employment Type: Full-Time
Duties and Responsibilities:
Auburn University at Montgomery (AUM) invites applications for the position of Director of University Marketing. The successful candidate will report to the Chancellor and provide advice and direction to the Senior Staff, Colleges and departments regarding marketing and promotion of the university. This key position will lead all marketing efforts for the university and its departments, promote events on campus, and oversee production of all graphic promotion and marketing materials. Further, the Director of University Marketing will serve as an Auburn University at Montgomery brand ambassador in a host of settings including face-to-face personal interactions at formal and informal events and one-on-one interactions with key AUM stakeholders. Additionally, the Director of University Marketing will also work collaboratively with the Director of University Communications and the Office of Enrollment Management to help expand marketing efforts for coverage of all college events utilizing newspapers and other print materials, radio, television, the Internet and social media. The Director of University Marketing will determine the appropriate mix of all media to promote and represent the University. This will involve directing and coordinating AUM's mass media advertising for the university, such as digital media, print, radio, television, billboards, direct mail, and marketing sponsorships at outside events such as high schools, military bases, etc.
The Director of University Marketing will be responsible for the design, development, content and oversight of the AUM Website and play a leadership role to monitor web-based marketing-related events to ensure they are strategically driven. The director will be responsible for producing and maintaining the style standards set forth in the university Style Guide, and uphold policies that deal with marketing and promotions. In addition to providing direct supervision of staff within the unit, the director will provide oversight of the marketing budget. The Director of University Marketing will work with the campus community to create and implement a comprehensive marketing strategic plan that enhances the university's image in the River Region and beyond.
Position Duties and Responsibilities include:
Provide advice and direction to the Chancellor, Senior Staff, Colleges and departments regarding marketing and promotions.
Serve as Auburn University at Montgomery's (AUM) brand ambassador in a host of settings including face-to-face interactions, at formal events and one-on-one with AUM stakeholders.
Work collaboratively with Enrollment Management to help expand marketing efforts for coverage of all college events utilizing print materials such as newspapers, radio, television and social media.
Coordinate and direct all college marketing and community promotional activities to best represent the university to a variety of audiences in order to maintain/increase student enrollment.
Determine the appropriate mix of all media to promote and represent the University; direct and coordinate mass media advertising for the university, such as digital media, print, radio, television, billboards, direct mail, and marketing sponsorships at outside events such as high schools, colleges and universities, military bases, etc.
Play a leadership role to monitor and update websites, web-based marketing activities and other online communities.
Oversee the planning, implementation and evaluation of marketing-related events to ensure they are strategically driven.
Create and implement a comprehensive marketing strategic plan that enhances the university's image in the River Region and beyond.
Provides oversight of the marketing budget.
Establish and administer policies and procedures within the unit.
Provides direct supervision of staff within the unit.
Other duties as assigned.
Knowledge, Skills, and Abilities:
Knowledge of word processing software and the ability to operate standard PC/PC software applications
Knowledge of applicable university policies and procedures
Knowledge of budgeting principles and practices
Knowledge of acceptable supervisory practices
Knowledge of public relations and marketing strategies
Knowledge of applicable state and federal rules and regulations
Oral and written communication skills
Marketing skills
Technology skills including word processing, desktop publishing, PowerPoint, Adobe package, etc.
Ability to think creatively with strong strategic intellectual skills
Interpersonal skills
Problem analysis skills
Ability to coordinate and manage the work of others and multiple programs and activities
Ability to represent the University and its positions to external constituents
Ability to develop and maintain relationships with others
Ability to speak in public and make oral presentations
Ability to supervise
Ability to respond to multiple competing demands
Familiarity with current marketing business practices
Ability to manage marketing budget
Minimum Qualifications:
Bachelor's degree in Marketing or related field is required. Master's degree is preferred. Six (6) years of experience in marketing with at least three years in marketing management is required. Marketing experience in a college/university setting is preferred.
The successful candidate must have demonstrated ability to work effectively with a variety of stakeholders, both internally and externally.
The preferred candidate must have a successful track-record of implementing creative marketing strategies while maintaining the highest standards of honesty and integrity.
The successful candidate must have experience managing budgets and in providing direct supervision of staff.
Job Open Date: 05/21/2018
This posting will remain open until closed: Yes
Job Close Date:
Salary Band: 108
Special Instructions to Applicants:
Auburn University at Montgomery is an equal opportunity employer committed to excellence through diversity; therefore, we encourage applications from historically underrepresented groups, veterans, and individuals with disabilities. Additionally, the safety and security of our campus community is a top priority. All employees at AUM are considered to be Responsible Employees and have the duty to immediately report information that has the potential to adversely impact safety or wellness on our campus.
The Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act (Clery Act) requires public educational institutions to collect and maintain certain safety and crime information. Due to the role this position plays on our campus, this position has been identified as being a Campus Security Authority (CSA). CSAs are individuals designated by the University with responsibility for supervising or ensuring safety of others (including student employees in the course of their employment duties) and have a duty to report crimes observed or reported to them.
While this position is opened until filled, Auburn University at Montgomery reserves the right once interviewing has begun to stop accepting applications.
About the University/College
Auburn University at Montgomery has been ranked among the South's top universities by U.S. News and World Report, was named one of the best colleges in the Southeast by The Princeton Review, is designated as a Military Friendly School, and is consistently chosen as the best university in the area. Auburn Montgomery provides students with detailed knowledge and hands-on, practical experience, often from professionals in the field.
Applicant Documents
Required Documents
- Resume
- Letter of Interest/Intent
- Professional Reference Sheet
Posting Specific Questions
Required fields are indicated with an asterisk (*).
- * Do you have a Bachelor's degree in Marketing or a related field?
- Yes
- No
- * Do you have six (6) years of experience in marketing with at least three years in marketing management?
- Yes
- No
- * Do you have marketing experience in a college/university setting?
- Yes
- No
To apply please click here!
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