Campus Services Marketing

Marketing Co-op

Campus Services Marketing provides an excellent learning environment for marketing students. The marketing co-op student is considered to be an integral part of the marketing staff, and is provided with tasks that are both challenging and educationally stimulating. Under marketing staff guidance, the student will be assigned ongoing responsibilities including social media, writing, editing, proofing, and project management. In addition to providing both a supervisor and mentorship, the co-op provides the student worker additional valuable training. Approx. 90% of our marketing student workers receive a full-time job offers after graduation.

• Collaborate with team to develop print, web-based and mobile communications with internal/external partners.
• Learn all processes, procedures and assist in project analysis.
• Create flow charts and spreadsheets in support of staff projects.
• Provide support for project implementation.
• Assist team in identifying process improvement.
• Writing:

• Research information including preliminary writing/drafts.
• Write newsletter articles, craft messages and refine for quality.
• Provide proofing and/or editing.
• Create surveys using available CS software, retrieve and organize results.
• Create eBlast messages as needed.

• Social Media: Project Development and Execution.

• Ability to learn and execute social media platforms.
• Develop social calendar for all business units, including content, target audience, messaging, and call to action.
• Write all communications (responses as well as outbound).
• Content management: schedule and execute.
• Source and utilize photos, GIFs, etc. Attend select live events to take and post photos as needed to SnapChat, Instagram, Pinterest, Tweet or Facebook event pics.
• Maintain monthly analytics for platforms and web pages.
• Develop social "best practices" and provide recommendations to improve engagement.
• Stay abreast of social trends, social mediums, etc.

• Website: Project Execution

• Ability to learn and execute UC's content management system(s).
• 2-3 Website restructures each year.
  • Convert content into compelling website messaging.
  • Source text and photos.
  • Rename to match Web conventions.
  • Upload photos, graphics and documents to digital asset manager.

• Periodically and/or seasonally update all sites to create compelling messaging and graphic/ visual designs.
• Quarterly audits of all sites.
• Web reporting across all business units, as well as general marketing sites (MainStreet, flagship events, etc.)
• Web optimization to improve rankings, traffic, navigation, etc.
• Monthly tracking, including recommendations to improve navigation, content, etc.

Skills:

• Experience with social media campaigns and analytics.

• Strong written, verbal, analytical, and interpersonal skills required. Excellent written and verbal communication skills- Must be detail oriented and possess excellent follow up skills.
• Working knowledge of computer application software (training will be provided if needed).
• Organized and work well with constant priority changes.
• Must be able to work independently with minimal supervision.
• Strong computer skills desired.

Educational Requirements/Qualifications:

Must be currently enrolled student majoring in Business, preferably marketing, and must have completed the freshman year.

Employer Expectations for Co-ops on the Job:

Demonstrates acceptance of responsibility; demonstrates flexibility in acceptance of assignments and schedules; maintains professional behavior and appearance; exhibits dependability.

The University of Cincinnati is an Affirmative Action / Equal Opportunity Employer / M / F / Veteran / Disabled.

REQ: 23123

Nearest Major Market: Cincinnati
Job Segment: Project Manager, Business Process, Research, Technology, Management



To apply please click here!