Position/Job Summary

The Visual Designer works as a member of the Creative Strategy and Development team to sustain and grow Ithaca College’s brand, assuring a cohesive and evolving visual identity throughout all initiatives and projects. The Visual Designer produces intelligent, inspiring design concepts that are uniquely compelling and effective, targeting all of the college’s key audiences, communication vehicles and channels. Creative work includes but is not limited to magazines, recruitment materials, brochures, booklets, websites, email templates and newsletters, advertisements, display and other promotional-related projects. The Visual Designer assures work follows the College brand and graphic identity standards. The position requires close collaboration with all members of our department as well as our campus partners to develop on-brand, strategic work.

Position/Job Qualifications

· Bachelor’s degree in the arts, graphic design or related field (or 4 years of progressively demanding design work) and a minimum of 2 years of design experience;

· In-depth knowledge of design concepts, print and electronic composition, portfolio illustrating strong skills in concepting and developing high-quality visuals that displays a keen understanding of user-centric design approach to marketing and branding in all mediums;

Strong interpersonal and communication skills and the ability to effectively work and interact respectfully within a diverse and inclusive environment;

· Clear understanding of visual system, robust typographic skills and enthusiasm for creating visual narratives;

· Solid working knowledge of Adobe Creative Suite software;

· Experience working directly with clients and partners preferred;

· Experience with content management systems preferred;

· Experience working with print vendors, creating files for print and attending press checks preferred;

· Comfortable working knowledge of HTML, CSS, JavaScript a plus;

· Experience building/creating extensive visual brand guides a plus;

· Knowledge of the education market – teachers, students, school administrators a plus.