About University at Albany:

Established in 1844 and designated a University Center of the State University of New York in 1962, the University at Albany's broad mission of excellence in undergraduate and graduate education, research and public service engages a diverse student body of more than 17,300 students in nine schools and colleges across three campuses.

Located in Albany, New York, New York State's capital, the University is convenient to Boston, New York City and the Adirondacks.

Job Description:

The Social Media Director will oversee the University's primary social media accounts and content while working collaboratively with OCM leaders and others to assess current efforts, develop a comprehensive strategy and internal communication tactics for the future.

Responsibilities:

• Oversee the University at Albany's primary social media channels and make recommendations regarding channel strategy and opportunities for the University


• Set standards and ensure they present stories, photographs, video and other content regularly and professionally to advance University goals


• Identify and develop new practices to reach key constituents, including current and prospective students, faculty, staff and alumni, with content relevant to their interests


• Stay abreast of national and global trends in social and digital media, content strategy and engagement in higher education and media, and learn best practices and opportunities for the University


• Maintain University social media guidelines and brand standards


• Track and coordinate social media activities across the University, providing recommendations and leadership on effective social media practices


• Use research and analytics to guide University social media content strategy


• Identify and analyze existing data to inform content communications and engagement strategy and activities, and support market research and data collection efforts

Requirements:

Minimum Qualifications:

• Bachelor's degree from a college or university accredited by the U.S. Department of Education or internationally recognized accrediting organization


• At least 3-5 years of direct experience managing social media on behalf of an organization that has multiple stakeholders


• In-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, SnapChat, Pinterest, etc.) and how each platform can be deployed in different scenarios


• Ability to create, curate and manage all published content (images, video and written)


• Knowledge of SEO, keyword research and analytics; ability to gather, analyze and apply metrics to social media


• Applicants must address in their application their ability to work with a culturally diverse population.

Preferred Qualifications:

• Advanced education and training related to communication and marketing, such as a Master's degree from a college or university accredited by the U.S. Department of Education or internationally recognized accrediting organization


• Experience in using web, social media and email analytics to gain insights on readership


• Experience in higher education, health care or a service industry

Additional Information:

Professional Rank and Salary Range: Staff Associate, SL-4

The Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act, or Clery Act, mandates that all Title IV institutions, without exception, prepare, publish and distribute an Annual Security Report. This report consists of two basic parts: disclosure of the University's crime statistics for the past three years; and disclosures regarding the University's current campus security policies. The University at Albany's Annual Security Report is available in portable document format [PDF] by clicking this link http://police.albany.edu/ASR.shtml

Pursuant to Executive Order 161, no State entity, as defined by the Executive Order, is permitted to ask, or mandate, in any form, that an applicant for employment provide his or her current compensation, or any prior compensation history, until such time as the applicant is extended a conditional offer of employment with compensation. If such information has been requested from you before such time, please contact the Governor's Office of Employee Relations at (518) 474-6988 or via email at info@goer.ny.gov.

THE UNIVERSITY AT ALBANY IS AN EO/AA/IRCA/ADA EMPLOYER

Please apply online via https://albany.interviewexchange.com/jobofferdetails.jsp?JOBID=88499

Application Instructions:

Applicants MUST submit the following documents:

• Resume


• Cover letter addressing all the required minimum qualifications and any of the applicable preferred qualifications


• Three references

Note: After submitting your resume, the subsequent pages give you instructions for uploading additional documents (i.e. cover letter etc.).

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