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University Corporation at Monterey Bay

Location: SeasideCA 93955 Document ID: AB153-4SNZ Posted on: 2017-04-2104/21/2017 Job Type: Regular

Job Schedule:Full-time
Minimum Education: Bachelors2017-05-21
 

Marketing and Outreach Coordinator

The University Corporation at Monterey Bay is an equal opportunity employer and committed to hiring personnel with competencies and experience related to the regional and State population.

The University Corporation at Monterey Bay is a non-profit institution that is affiliated with the California State University, Monterey Bay (CSUMB). The University Corporation at Monterey Bay, a nonprofit 501(c) (3) public benefits corporation, is an auxiliary organization with a mission to further the educational purposes of the University. The University Corporation at Monterey Bay is an equal opportunity employer and committed to building a pluralistic university by hiring personnel with competencies and experience related to the regional and state population. The University Corporation at Monterey Bay is committed to a standard of excellence in the services it provides and in the quality of work expected of its employees.

POSITION SUMMARY:

Under general direction of the Assistant Director for Operations of Student Housing and Residential Life (SHRL), the MOC is responsible for two areas within Student Housing and Residential Life Marketing and Outreach.  Expectations and duties for each role are outlined below. 

Marketing

This position is responsible for the coordination of SHRL departmental marketing campaigns, themes, and promotional public displays and imagery.  This includes the responsibility of conception and deployment of large-scale departmental marketing campaigns to recruit applicants for on-campus housing, housing renewal, and assistance with telling the department’s story through innovative marketing of assessment data and other projects as assigned. This position’s duty is to design the themes for all marketing campaigns and manage the dissemination of the campaign information to the general public, on-campus residents, and campus-wide. In conjunction with current thematic campaigns, the MOC also manages the SHRL public imagery in the form of banners, posters, formal framed artwork, electronic displays etc., and all marketing materials posted publicly throughout campus.  The position is also responsible for managing the social media streams for prospective and continuing students which includes the management of all information and marketing efforts to students and their families, attending programs to incorporate video and digital media to be used in social media marketing.  This role is also responsible for assisting in the creation of videos and graphics to be utilized for our online housing management system StarRez.

Outreach

This position will serve as the lead in coordinating move-in activities including, but not limited to, fall and spring move-in and assist with all early arrival groups and activities related to summer housing.  Provide organization and coordination between Operations and Residential Life teams, as well as campus partners to ensure that related paperwork is in order and that scheduled check-in days are properly staffed.  Facilitate preparation meetings and communications to ensure activities are organized as needed.  This role will also assist in coordinating the check-out and/or transition process of these groups to their fall assignments.  This position will also coordinate all staffing and department presence at all campus wide outreach activities including but not limited to Open House, New Student Orientation, New Student Admit Day, Otter Days etc. 

ESSENTIAL DUTIES AND RESPONSIBILITIES include, but are not limited to, the following:

  • Participates in the University's outreach programs, participation on campus-wide panels, orientations, and the coordination of various Housing events/tours throughout the year. 
  • Coordinates and develops SHRL marketing for events with management staff and works with other university departments and off campus vendors as needed.
  • Researches various types of information to assist SHRL administrators in determining effective techniques, approaches and potential programs for presentation to various target groups. 
  • Serves as the primary contact for all on-campus housing tours for special guests of the University. Special tour requests or special guests to campus are either personally toured by this position or organized by this position in conjunction with the Facilities Coordinator and other professional staff within the department.  This position is the primary interviewee or live assistant to the public in the absence of the Director of SHRL

Social Media and Public Relations:

  • Facilitates new student application mailings. Carries out the outreach program for SHRL, to better the department and to assist in the achievement of departmental goals. 
  • In collaboration with SHRL staff, develops and coordinates various outreach and programming strategies and activities, effectively communicating SHRL’s procedures, programs and activities, develops marketing and advertising strategies for East Campus Apartments and the Living Learning Programs in the Residence Halls
  • Creates materials and publications for presentations and panels, schedule/coordinate meetings and events ensuring that relevant, timely, and correct information is made available/presented to students, parents, faculty and staff, and the general public under the appropriate guidelines of various SHRL teams.
  • Be directly involved and responsible to develop, write and/or edit a variety of written material (printed or web-based) ensuring that all information accurately reflects the outreach direction, emphasis and goals of SHRL.
  • Develops themes, creates, interprets, revises, and/or updates materials, determines strategic placement, and makes the presentation of information (printed or Web version) attractive and appealing for outreach purposes. 
  • Identifies the needs and interests of various target groups (prospective students, parents, faculty, staff, current on-campus residents, off-campus students) and prepares information and materials accordingly.
  • This position has the authority to make decisions regarding information to be provided on the website and in the brochures and information sessions created for off-campus programming and outreach for faculty and staff. 
  • Conducts information sessions as well as researches and develops community relations and contacts to outside business (e.g. property management companies, owners of large apartment complexes, and realtors).
  • Develops and maintains a list of off campus housing options for students on the SHRL website
  • Ensures that outreach and programming projects stay within the budget guidelines of the Department.
  • Attends campus-wide programs to promote SHRL, RHA and Living Learning Programs.

Administrative:

  • Leads the Exception to Policy Committee and meetings, which assists with housing exemptions.
  • Serves as the department webmaster
  • Assists with providing resident statistical data
  • Manages the census distribution and collection process.

Other Functions:

  • Perform other duties as assigned.
  • Attend open house and orientation planning meetings.
  • Serve on campus committees as requested
  • Promote and maintain a teamwork atmosphere providing excellent internal and external customer service.

MINIMUM QUALIFICATIONS:

Education and Experience:

Bachelor’s degree, AND two or more years of progressively increasing general public/media relations responsibilities or related field which have involved supporting, monitoring, and coordinating web site development, social media, print media, digital marketing and video work through a system of internal procedures to ensure the efficient operation of an organization.

REQUIRED KNOWLEDGE, SKILLS AND ABILITIES:

Ability to quickly acquire a thorough, detailed knowledge of applicable university infrastructure, policies, and procedures as they relate to the department. Demonstrated proficiency communicating both verbally and in written form. Strong technical writing and editing skills; demonstrated ability to produce clear, concise, professional quality documents for internal/external publication. Requires self-direction, tact, diplomacy and a clear, courteous and professional manner when dealing with the public. Must demonstrate effective oral communication skills and the ability to work cooperatively with staff inside and outside of the department. High energy level is essential for a fast-paced and changing work environment. Basic knowledge and understanding of emerging marketing trends and related techniques. Strong organizational skills to coordinate multiple activities and events simultaneously, determine importance of each, set deadlines, complete projects accordingly, ability to reschedule and distribute work assignments based on shifting priorities. Exceptional interpersonal skills including professionalism, listening and interpretive skills; strong consensus building and problem solving skills to effectively develop and maintain relationships within the department, the University, and campus community. Ability to think creatively and conceptually, and to apply independent judgment, discretion, and initiative to address problems and develop practical, thorough, and creative solutions. Demonstrated ability to work independently, plan, organize, coordinate and perform daily and long range activities for self, staff, and student assistant staff. Ability to train, assign tasks and set priorities for student assistant staff. Ability to maintain a positive and productive working atmosphere within the Student Housing and Residential Life. Familiarity with office equipment. Advanced computer proficiency, including word processing, spreadsheets, and marketing and publishing software. Knowledge of, and the ability to interpret and implement policies as they relate to student housing. Proficiency in Website Design and Development, and the use of social media, to include but not limited to video editing tools. 

SPECIAL CONDITION(S) OF EMPLOYMENT:

Demonstrated experience that clearly provides evidence of the knowledge and skills required to perform each essential duty satisfactorily. The requirements identified above are representative of the knowledge, skills and/or abilities required. Ability to complete web-based training in Defensive Driving and continue to meet the established driving standards as a condition of employment. Must be able and willing to work flexible schedule to include evenings and weekends as needed in support of departmental functions.

The person holding this position is considered a "mandated reporter" under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment.

NOTE: “A background check (including a criminal records check) must be completed satisfactorily before any candidate can be offered a position with the University Corporation. Failure to satisfactorily complete the background check may affect the application status of applicants or continued employment of current University Corporation employees who apply for the position.

DESIRABLE QUALIFICATIONS:

Knowledge of advanced photo and publishing software such as Adobe suite or similar, knowledge of housing application/payment processes and related software, especially within higher education, preferred. Knowledge of PeopleSoft desirable. Demonstrated understanding of and commitment to the CSUMB Vision Statement and the core values of mutual respect, collaboration and service orientation, multiculturalism and diversity, community service and institutional excellence.

SALARY AND BENEFITS:

The monthly salary is $4,193 based on education and years of experience. This is an exempt position and as such is not eligible for the overtime provisions of the Fair Labor Standards Act. Benefits include medical, dental, vision and life insurance benefits, contributory retirement plan, TSA (403b), 13 paid holidays per year and other benefits. Corporation positions are “at-will” employment

PHYSICAL WORK ENVIRONMENT:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Primary functions require sufficient physical ability and mobility to work in an office setting; to stand or sit for prolonged periods of time; to occasionally stoop, bend, kneel, crouch, reach, and twist; to lift, carry, push, and/or pull light to moderate amounts of weight; to operate office equipment requiring repetitive hand movement and fine coordination including use of a computer keyboard; to verbally communicate to exchange information; and to occasionally travel to other offices or locations to attend meetings or to pick up or deliver materials. Travel within the state may be required for recruitment and presentations.