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University of Kansas

Location: LawrenceKS 66044 Document ID: AB086-1DH1 Posted on: 2017-04-0904/09/2017 Job Type: Regular

Job Schedule:Full-time
2017-05-09
 

Digital Marketing Analyst



Position Overview

The digital analyst is a leader in digital marketing strategy, execution, and analysis. This person is responsible for creating, executing, and evaluating digital marketing strategies as part of strategic plans that solve our partners (clients ) needs and align with the overall online marketing priorities for the University of Kansas. The digital analyst brings knowledge of industry trends and best-practices in digital marketing strategy. This person will ensure the efficient implementation of agreed-upon digital marketing tactics, which may include online advertising, email, SEO, or other web-based tactics. Additionally, the digital analyst will both define and monitor progress toward KPIs, constantly optimizing strategies and tactics to improve ROI. This person works closely with the marketing strategy and creative teams to produce high-quality work that meets brand standards and strategic objectives.

The successful digital analyst will not necessarily come from a pure web-analytics background, but will possess an in-depth knowledge of digital marketing strategies and tactics and will have experience in strategic and analytical management of a variety of digital campaigns.


Job Description

30% Campaign Planning, Execution, and Management

Participate in the planning and implementation for all digital (email, web, mobile) campaigns for Marketing Communications and partners. Provide research- and data-driven guidance to help define objectives (KPIs) for a variety of digital campaigns, strategies, and tactics. Work closely with creative teams to develop campaign assets and content strategies that reflect the KU brand and employ digital marketing best-practices. Manage quality-assurance process on all digital executions. Deploy digital marketing tactics-online ads, tracking links, emails, etc.-and regularly monitor and evaluate effectiveness of those tactics. When necessary, recommend updates or changes to campaigns; work with marketing strategy team to adjust campaigns and optimize results.

50% Analysis, Evaluation, and Reporting


Consistently monitor and analyze data on all digital marketing campaigns and tactics. Track, compile, analyze, and share regular reports on web traffic, usage patterns, KPI status, and other key metrics to teammates and partners. Develop standard reporting tools-dashboards, etc.-for use in the office and with partners. Cull insights from research and our own campaigns; share insights with teammates to use in the development of future digital marketing plans and content strategies. Explore and implement emerging technologies for data and campaign analysis.

10% Internal Support


Provide consultations to campus partners on digital campaign strategy and analytics, evaluation processes and/or tools, etc.

10% Other Duties

Attend staff and partner meetings. Plan, strategize, trouble-shoot, and seek solutions for a wide range of partners and issues. Work collegially with staff and partners in a team environment. As needed, prepare and present proposals, project-status reports, and other research or evaluations.


Required Qualifications

  • A bachelor's degree from an accredited college, university, or school in advertising, public relations, strategic communications, journalism, or a closely related field.
  • A least 3 years of professional experience with digital marketing in an agency setting or in-house marketing unit.


  • Preferred Qualifications

  • An excellent portfolio that demonstrates a clear vision and approach to digital marketing strategy and execution, ideally with a diversity of projects and styles.
  • Strong written and verbal communication skills.
  • Significant experience creating, evaluating, and reporting on digital marketing campaigns and associated assets, including experience with email campaigns, organic and paid search strategies, digital display advertising, paid social campaigns, and other related projects.
  • Significant experience working with analytics software, such as Google Analytics or other products.
  • Advanced skills in Excel, Google Adwords, Google Analytics, and other digital advertising platforms.
  • Experience identifying and adjusting measurable objectives/KPIs for a variety of digital marketing tactics.
  • Experience in data analysis techniques.
  • Experience analyzing web traffic, usage patterns, KPI status and other key metrics for digital marketing tactics, as well as experience crafting digital marketing strategy based on those analyses.
  • Experience creating, producing, and presenting reports and presentations to a teammates and/or clients with varying degrees of knowledge about digital marketing.
  • Experience working with creative and/or strategy teams to create and execute effective digital marketing campaigns and/or digital strategies and tactics to support cross-channel campaigns.
  • Experience with SEO.
  • Excellent presentation skills.
  • A team player, but one with self-initiative, a strong work ethic, and a positive attitude.
  • Self-motivated with strong organization and attention to detail as well as the desire to contribute to issue-identification and problem-solving.
  • Able to respond to direction and adapt to frequent changes in project tactics, creative strategy, and/or deadlines.


  • To apply please click here!