Position Overview

Stories engage us. Stories touch our emotions and educate us. They allow us to adopt the experiences and knowledge of others. They build affection and trust. As prospective students consider which school to attend, they seek out stories. They want to know about current students, alumni, faculty, support services, curriculum details, program specifics and more. Other local stakeholders want to learn about the school s delivery of its mission to educate students and bolster the community.

The University of Kansas Edwards Campus (KUEC) seeks to improve the quantity and quality of stories consumed by prospective students and other stakeholders. To do so, we seek a marketing publisher to act as the chief storyteller for KUEC. The marketing publisher s days will be filled with

• Understanding strategies, goals, KPIs, objectives, target audiences and key messages of the campus and individual programs and units within it so that the marketing publisher can recommend and implement communication strategies and tactics.
• Personally writing, producing and distributing stories in the forms of emails, web pages, blog posts, webinars, presentations, newsletters, etc.
• Editing content prepared by others.
• Scanning internal information and external trends to identify opportunities for media pitches.
• Writing and distributing press releases (in partnership with other KU entities).
• Coaching and supporting other content production team members, especially marketing journalists and copywriters.
• In collaboration with other marketing team members, reporting and analyzing the results of content produced and shared.
• Staying current on best practices and changes in marketing and higher education.

This position is a combination of hands-on individual contribution and collaboration. To complete the position s duties and to assist other team members in their duties, the marketing publisher will work closely with the rest of the marketing team including the graphic designer, marketing journalists, copywriter, digital strategist, analyst and management.

The marketing publisher reports to the KUEC Director of Marketing and Public Relations. This position may manage others in the future.


Job Description

• 30% - Personally creates and produces new marketing content such blog posts, case studies, white papers, promotional collateral, video scripts, presentations, mass emails and infographics.
• 20% - Manages external media relations (in partnership with other KU entities) to produce, send and/or pitch stories to various publications.
• 10% - Oversees content development performed by other team members and staff including message development and all editing needs.
• 10% - Advises marketing and campus leadership on content marketing strategies and tactics based on expertise, industry trends and empirical evidence.
• 10% - Creates and/or collaborates on and edits written reports from KU Edwards Campus to stakeholders within the University as well as external organizations.
• 10% - Produces or assists with producing internal communications such as emails, signage and presentations.
• 10% - Other related duties as assigned.

Required Qualifications

Bachelor's degree in journalism, English, marketing, communications or a closely related discipline.

Three years of full-time professional external communications experience.

Demonstrated knowledge of media relations concepts and tactics as evidenced in application materials.

Two years experience with content marketing principles and practices.

Exemplary copywriting skills including casual and formal tones/styles as evidenced in application materials.

Exemplary copyediting skills as evidenced in application materials.

At least two years experience building strategically valuable external (professional) relationships, such as those with media reporters.

Preferred Qualifications

Strong public speaking / presentation skills.

Existing relationships with Kansas City-area reporters and media outlets.

Experience successfully leading early-career team members in a professional environment.

Demonstrated success working effectively and efficiently across multiple product lines serving varied audiences, such as at a design/ad/marketing/PR agency.

Familiarity with social media marketing, especially as a distribution platform for content.

Familiarity with web content management tools, such as Drupal or Wordpress.

Master's degree in marketing, communications, business, journalism, PR or a related discipline.

Strong time-management and organizational skills, with a record of being flexible, accurate, detail-oriented, reliable and self-motivated.

A curious, data-driven mindset.

To apply please click here!