Responsibilities:
- Provide digital strategy to support product development based on customer segmentation, channel and program strategies to optimize lead generation and conversion
- Work alongside key stakeholders to define the vision, scope, and requirements for digital campaigns to create functional and strategic alignment across digital channels
- Lead the strategy and execution for domestic and international paid search and social media
- Oversee strategy, execution, testing, and reporting for email marketing and websites
- Improve usability, design, content and conversion of websites and landing pages
- Manage Digital Marketing Specialists
- Manage all digital agency relationships and budgets to develop and deploy digital marketing strategies that support brand objectives and engage consumers
- Provide weekly metrics reports
- Work with other marketing and enrollment team members to ensure full digital integration across all marketing initiatives
- Keep current with the latest web/mobile, search marketing, display and paid social industry information, trends and opportunities
- Monitor competitive trends, evaluate relative program positioning, benchmark key competitors, and target areas for differentiation
External Requirements
Education and Experience:
- Bachelor's degree; MBA a plus
- 4-6 years experience in digital marketing including Paid Search, Website Management, SEO, Email Campaigns, and Social Media
- Experience in the .edu digital space a plus
- Knowledgeable in website content management, HTML, SEO and marketing analytics, WordPress experience a plus
- Basic to intermediate HTML and Photoshop skills
- Strong analytical skills and metric driven with experience in developing digital marketing strategies
- Proven record of managing and executing marketing programs that drive customer acquisition and retention
- Excellent communication skills; an ability to create clear and compelling communications orally and in writing
- Proficient in Google Analytics; other web analytics programs a plus
- 3+ years experience leading and managing teams, including managing performance
- Superior time management skills, creative problem solving skills and strong initiative to complete projects on time; must be able to work independently, multi-task and balance multiple projects at a time
- Detail-oriented, curious and self-motivated
- A team-oriented and professional demeanor
Job Category
Marketing
State/Province/Region
IL
Country
United States
Position Type
Staff
Employment Type
Regular
Job Type
Full Time
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